The Selective Professional Alpha Keratin Conditioning Mask 250 ml is an innovative treatment designed to regenerate and deeply nourish damaged hair. Enriched with active keratin, this mask strengthens the struttura hair fibre, improving its resistance and elasticity. Its intensive formula promotes deep hydration, leaving hair soft, shiny and easier to comb without weighing it down. Ideal for fragile hair, chemically treated hair or hair stressed by external factors, this product helps restore vitality and protect against further damage. The creamy texture is easy to apply, offering una feeling of immediate comfort and professional results at home, for visibly healthier, more radiant hair.