Aveda Pure Abundance Volumizing Shampoo 250 ml is the ideal solution for those who want light, fluffy and naturally full-looking hair. Formulated with natural ingredients, this shampoo uses the combination of botanical extracts including kaolin clay and rice extracts to gently cleanse, removing impurities and residues without weighing down the hair. The rich texture helps to give immediate body and volume, emphasizing the brightness and vitality of the hair fibre. Suitable for all hair types, particularly suitable for those who struggle with fine or structureless hair. A unique sensorial experience that transforms the daily routine into an effective and natural care gesture, for a fresh and dynamic look every day.