Born to celebrate the first store Atkinsons in London in Soho in 1799, 44 Gerrard Street is a una vital and energetic fragrance. With its refined notes, it captures the hedonistic and eccentric spirit of Georgian London, represented by the toning accents of eucalyptus, ginger, and lemon verde, surprising with a heart elegante of jasmine, orchid, and rose. The amber olfactory notes introduce a una woody base, slightly musky, for an eau de cologne that surprises with its energizing charge.