La Riche Directions Hair Colorizing Toner 88ml Deep Purple is a professional treatment ideal for those who want to revitalize or neutralize unwanted tones in their hair. This semi-permanent dye offers una vibrant intense purple coloration, perfect for eliminating yellow or orange reflections on bleached or blonde hair. Easy to apply, it allows for even and long-lasting results without damaging the hair fiber, thanks to its gentle ammonia-free formula. Suitable for both personal use and salons, it adds brightness and depth to the color, enhancing the style with a fresh and modern touch. A versatile and high-quality product, designed for those looking for a stunning and customized effect in a simple and safe way.