"The skin needs to maintain its natural hydration level in balance even during cleansing. The Laboratories NIVEA have created the Moisturizing Cleansing Milk to respect the specific needs of the skin during cleansing. It purifies the skin effectively and gently. It removes residual makeup and impurities while respecting the skin's natural hydration level, thanks to Vitamin E & Hydra IQ. So gentle that it can also be used for the eye area: Moisturizing Cleansing Milk."