CHALLENGING PERCEPTIONS True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this pursuit of the avant-garde: the epitome of Prada Paradoxe femininity that questions traditional expectations. By rethinking florality, one of the most famous symbols of femininity, it reinterprets classic attributes to challenge traditions. ENHANCED CREATIVITY Paradoxe Virtual Flower is una a musky floral signature that challenges the boundaries of sensory perception. To open una a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu selected one of perfumery’s most sophisticated flowers and wanted to express it as never before: Jasmine. They harnessed the power of Artificial Intelligence to create a unique Prada accord that captures the scent of the flower in nature. Top notes of Calabrian Bergamot, subjected to a specific cold extraction process and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes of Neroli and a Jasmine accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of Serenolide™ Musk and Ambrette give the fragrance una a clean sensation and extreme comfort, like una a second skin. THE ICONIC TRIANGLE REINVENTED Like the original fragrance, its renewed bottle expresses the brand’s essence of reinvention, constant and curious dialogue, and preference for contrasts. In a change from the traditional architecture of perfume bottles, the bottle appears at first glance minimal and delicate, inspired by the original iconic triangular logo of Prada, boldly designed to rest on its side. Accents of the intense black logo are presented on una a fresh light pink shade that suggests the floral sensoriality of the fragrance. The bottle is finished with the inscription "Paradoxe Virtual Flower" on the upper beveled side of the bottle. In a similar evolution, the outer box of Prada Paradoxe Virtual Flower is engraved to recall the brand’s characteristic Saffiano leather texture. The interplay between the pink tone of the fragrance and an intense, semi-glossy black come together in the Prada logo, partially obscured by the white Virtual Flower label, symbolizing the brand’s call to this new radical expression of femininity. PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY The glass bottles have been designed to limit weight and the use of glass, and all paper packaging is FSC MIX certified, to ensure that the products come from responsibly managed forests that provide environmental, social, and economic benefits. The entire collection is refillable, which helps reduce packaging material. A single 50 ml bottle of Prada Paradoxe Virtual Flower and una a 100 ml refill allow you to avoid using about 45% less total materials compared to three 50 ml bottles of Prada Paradoxe Virtual Flower. This includes 29% less glass, 67% less metals, 44% less plastic, and 41% less cardboard.