The VIOLA shampoo gently cleanses, hydrates the fiber, and neutralizes unwanted reflections from the very first application. The hair feels soft and shiny, adorned with dazzling cool reflections for the purest white. At the heart of the formula, violet pigments correct yellow and copper reflections to enhance the brightness of cool reflections throughout the shampoos. An antioxidant extract of edelweiss provides protection to the fiber. An extraction of white mallow makes hair twice as bright. No silicones, no sulfate surfactants, no colorants, no PEG.