The serum Oribe Brilliant Blonde Essential Priming 100 ml, the ideal treatment to enhance blonde hair, giving shine and protection. This innovative formula nourishes the hair fiber, improving its texture and facilitating styling without weighing it down. Thanks to the high quality ingredients, the serum counteracts yellowing and keeps the color vibrant for longer. Furthermore, it offers a thermo-protective action, preserving the health of the hair during the use of hairdryers and straighteners. Its light texture absorbs quickly, leaving hair soft, silky and visibly shinier. Perfect for those who want to enhance natural or colored blonde, Oribe Biondo Brillante transforms the beauty routine into a true professional care ritual.