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Face Makeup Foundation

Foundation is the base on which every look is built: it defines the skin's texture, evens out the complexion, and determines the longevity of the entire makeup. With over 2900 selected references, Qathu's foundation makeup collection gathers formulas, finishes, and coverages for every skin type and occasion. Whether you are looking for a luminous base for the day or long-lasting wear for the evening, you will find the right product for every need here.

How to choose the foundation that suits you best

The first criterion is skin type: oily or combination skin benefits from oil-free formulas with a matte or satin finish, capable of controlling shine over time. Dry skin, on the other hand, does better with hydrating bases that have a luminous or satin finish, which do not accentuate any dry areas. For sensitive or reactive skin, it is useful to lean towards dermatologically tested formulas, with essential ingredients and fragrance-free. The second criterion is coverage: light for those who want to enhance their natural skin, medium to even out redness and small imperfections, and high for those who need more intense coverage. A common mistake is to choose the shade only on the wrist: the shade should be tested along the jawline, in natural light, to ensure a perfect blend with the neck. Also pay attention to the final finish: a luminous foundation on oily skin can appear excessively shiny after a few hours, while a mattifying one on dry skin can look flat. Always consider the season as well: in summer, lighter and heat-resistant formulas are preferred.

Frequently Asked Questions

What is the difference between liquid and compact foundation?

Liquid foundation generally offers greater buildability of coverage and is more suitable for daily application. Compact foundation is more practical for touch-ups on the go and usually provides a more structured hold.

How do you correctly apply foundation?

The technique greatly affects the result: using fingers achieves a natural skin effect; a flat brush provides more even coverage; a damp sponge gives a melting and lightweight finish. The base is always applied from the center of the face outwards.

Is primer essential before foundation?

It is not mandatory, but it significantly improves wear and evens out the skin's surface. On enlarged pores or imperfections, primer helps the foundation adhere more evenly and lastingly.

2930 Results

2930 Results

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Becca, Skin Love, Dimethicone, Moisturizing, Liquid Foundation, Shell, 35 ml
Sale
Becca

Becca, Skin Love, Dimethicone, Moisturizing, Liquid Foundation, Shell, 35 ml

€31,05 €25,88 Save 17%

€31,05 €25,88 Save 17%

In stock

Becca, Skin Love, Dimethicone, Moisturizing, Liquid Foundation, Bamboo, 35 ml
Sold out
Becca

Becca, Skin Love, Dimethicone, Moisturizing, Liquid Foundation, Bamboo, 35 ml

€42,45 €35,37 Save 17%

€42,45 €35,37 Save 17%

Out of stock

Becca Skin Love Cream Foundation Maple 35ml
Sale
Becca

Becca Skin Love Cream Foundation Maple 35ml

€57,96 €48,30 Save 17%

€57,96 €48,30 Save 17%

In stock

Perfect Complexion Set BareMinerals with Powder Brush, Golden Bronzing Powder, Liquid Foundation SPF 15 and Vitamin E Primer
Sold out
Bareminerals

Perfect Complexion Set BareMinerals with Powder Brush, Golden Bronzing Powder, Liquid Foundation SPF 15 and Vitamin E Primer

€35,13 €29,27 Save 17%

€35,13 €29,27 Save 17%

Out of stock

Natural Makeup Set BareMinerals Nothing Beats The Original with Brush, Golden Powder, Foundation SPF 15 and Vitamin E Primer
Sold out
Bareminerals

Natural Makeup Set BareMinerals Nothing Beats The Original with Brush, Golden Powder, Foundation SPF 15 and Vitamin E Primer

€32,32 €26,93 Save 17%

€32,32 €26,93 Save 17%

Out of stock

BareMinerals I Am An Original Set Primer Vitamin E Liquid Foundation SPF15 Mineral Powder Golden Tan
Sale
Bareminerals

BareMinerals I Am An Original Set Primer Vitamin E Liquid Foundation SPF15 Mineral Powder Golden Tan

€59,59 €49,66 Save 17%

€59,59 €49,66 Save 17%

In stock

Compact foundation Aveda Inner Light 12 Coffee Refill 7 g
Sold out
Aveda

Compact foundation Aveda Inner Light 12 Coffee Refill 7 g

€22,89 €19,07 Save 17%

€22,89 €19,07 Save 17%

Out of stock

Set Aveda: Aveda Eye contour brush n. 6 + brush Aveda n. 5 + foundation brush Aveda n. 8
Sold out
Aveda

Set Aveda: Aveda Eye contour brush n. 6 + brush Aveda n. 5 + foundation brush Aveda n. 8

€58,42 €48,68 Save 17%

€58,42 €48,68 Save 17%

Out of stock

Shiseido Synchro Skin Radiant Lifting Foundation 550 30 ml
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation 550 30 ml

€8,91 €7,43 Save 17%

€8,91 €7,43 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing Custom Finish 150 Powder Foundation
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing Custom Finish 150 Powder Foundation

€52,14 €43,45 Save 17%

€52,14 €43,45 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 460 Topaz
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 460 Topaz

€51,61 €43,01 Save 17%

€51,61 €43,01 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting foundation 30 ml 410 Copper
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting foundation 30 ml 410 Copper

€54,21 €45,17 Save 17%

€54,21 €45,17 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting foundation 30 ml 520 Rosewood
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Shiseido

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting foundation 30 ml 520 Rosewood

€46,70 €38,92 Save 17%

€46,70 €38,92 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30ml 420 Bronze
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30ml 420 Bronze

€55,48 €46,23 Save 17%

€55,48 €46,23 Save 17%

In stock

Shiseido Radiance Liquid Makeup SPF 20 Future Solution LX Radiant liquid foundation 30 ml G3 Golden
Sale
Shiseido

Shiseido Radiance Liquid Makeup SPF 20 Future Solution LX Radiant liquid foundation 30 ml G3 Golden

€87,71 €73,09 Save 17%

€87,71 €73,09 Save 17%

In stock

Shiseido Radiance Liquid SPF 20 Future Solution LX Radiant Liquid Foundation 30ml N4 Neutral
Sale
Shiseido

Shiseido Radiance Liquid SPF 20 Future Solution LX Radiant Liquid Foundation 30ml N4 Neutral

€89,53 €74,61 Save 17%

€89,53 €74,61 Save 17%

In stock

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 410 Sunstone
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml 410 Sunstone

€62,29 €51,91 Save 17%

€62,29 €51,91 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing Tint SPF20 foundation 515 Deep - 30 ml
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing Tint SPF20 foundation 515 Deep - 30 ml

€45,71 €38,09 Save 17%

€45,71 €38,09 Save 17%

In stock

Foundation Sensai Cellular Performance Cream CF23 Almond Beige 30ml
Sale
Sensai

Foundation Sensai Cellular Performance Cream CF23 Almond Beige 30ml

€139,10 €115,92 Save 17%

€139,10 €115,92 Save 17%

In stock

Foundation Sensai Cellular Performance Cream Foundation CF22 Natural Beige 30ml
Sale
Sensai

Foundation Sensai Cellular Performance Cream Foundation CF22 Natural Beige 30ml

€147,03 €122,52 Save 17%

€147,03 €122,52 Save 17%

In stock

Foundation sponge Sensai Total Finish
Sold out
Sensai

Foundation sponge Sensai Total Finish

€15,88 €13,23 Save 17%

€15,88 €13,23 Save 17%

Out of stock

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 163 Golden Vanilla 30 ml
Sale
Rimmel

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 163 Golden Vanilla 30 ml

€14,68 €12,24 Save 17%

€14,68 €12,24 Save 17%

In stock

Kind & Free Glow It Up Moisturizing Makeup for Sensitive, Dry and Normal Skin 30ml 210 Golden Beige
Sale
Rimmel

Kind & Free Glow It Up Moisturizing Makeup for Sensitive, Dry and Normal Skin 30ml 210 Golden Beige

€6,82 €5,68 Save 17%

€6,82 €5,68 Save 17%

In stock

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 30 ml - 350 Golden Honey
Sold out
Rimmel

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 30 ml - 350 Golden Honey

€7,53 €6,28 Save 17%

€7,53 €6,28 Save 17%

Out of stock

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 30 ml 001 Fair Porcelain
Sold out
Rimmel

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 30 ml 001 Fair Porcelain

€14,60 €12,17 Save 17%

€14,60 €12,17 Save 17%

Out of stock

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 30 ml - 150 Rose Vanilla
Sale
Rimmel

Rimmel Kind & Free Blur It Out Lightweight Mattifying Foundation 30 ml - 150 Rose Vanilla

€18,05 €15,04 Save 17%

€18,05 €15,04 Save 17%

In stock

Kind & Free Glow It Up Moisturizing Makeup for Normal Skin 30ml 601 Soft Chocolate
Sale
Rimmel

Kind & Free Glow It Up Moisturizing Makeup for Normal Skin 30ml 601 Soft Chocolate

€5,24 €4,37 Save 17%

€5,24 €4,37 Save 17%

In stock

Kind & Free Glow It Up Moisturizing Makeup for Sensitive, Dry and Normal Skin 30ml 510 Cinnamon
Sale
Rimmel

Kind & Free Glow It Up Moisturizing Makeup for Sensitive, Dry and Normal Skin 30ml 510 Cinnamon

€5,24 €4,37 Save 17%

€5,24 €4,37 Save 17%

In stock

Rimmel Lasting Finish 35H Foundation SPF20 30ml 103 True Ivory
Sale
Rimmel

Rimmel Lasting Finish 35H Foundation SPF20 30ml 103 True Ivory

€21,25 €17,71 Save 17%

€21,25 €17,71 Save 17%

In stock

Rimmel Lasting Finish 35H Foundation SPF20 30ml 050 Porcelain Fair
Sale
Rimmel

Rimmel Lasting Finish 35H Foundation SPF20 30ml 050 Porcelain Fair

€20,67 €17,23 Save 17%

€20,67 €17,23 Save 17%

In stock

Rimmel Lasting Finish 35H Foundation SPF20 30ml 100 Ivory
Sale
Rimmel

Rimmel Lasting Finish 35H Foundation SPF20 30ml 100 Ivory

€12,03 €10,03 Save 17%

€12,03 €10,03 Save 17%

In stock

Rimmel Lasting Finish 35H Foundation SPF20 30 ml 350 Golden Honey
Sale
Rimmel

Rimmel Lasting Finish 35H Foundation SPF20 30 ml 350 Golden Honey

€20,01 €16,68 Save 17%

€20,01 €16,68 Save 17%

In stock

Rimmel Multi Tasker Wake Me Up Concealer & Foundation - Concealer 20ml 060 light honey
Sale
Rimmel

Rimmel Multi Tasker Wake Me Up Concealer & Foundation - Concealer 20ml 060 light honey

€17,31 €14,42 Save 17%

€17,31 €14,42 Save 17%

In stock

Rimmel Kind & Free Skin Hydrating Foundation 30ml 504 Deep Mocha
Sale
Rimmel

Rimmel Kind & Free Skin Hydrating Foundation 30ml 504 Deep Mocha

€5,05 €4,21 Save 17%

€5,05 €4,21 Save 17%

In stock

Rimmel London Kind & Free Hydrating Skin Foundation 150 30ml
Sale
Rimmel

Rimmel London Kind & Free Hydrating Skin Foundation 150 30ml

€18,24 €15,20 Save 17%

€18,24 €15,20 Save 17%

In stock

Revlon Colorstay, foundation for oily and combination skin with 30 ml dispenser COMBI/OILY 200
Sold out
Revlon

Revlon Colorstay, foundation for oily and combination skin with 30 ml dispenser COMBI/OILY 200

€11,21 €9,34 Save 17%

€11,21 €9,34 Save 17%

Out of stock

Revlon Colorstay Foundation Combination/Oily Skin 330 30 ml
Sale
Revlon

Revlon Colorstay Foundation Combination/Oily Skin 330 30 ml

€12,89 €10,74 Save 17%

€12,89 €10,74 Save 17%

In stock

Revlon Colorstay Foundation Normal & Dry Skin 110 30ml
Sale
Revlon

Revlon Colorstay Foundation Normal & Dry Skin 110 30ml

€11,73 €9,78 Save 17%

€11,73 €9,78 Save 17%

In stock

Revlon Colorstay Foundation Normal & Dry Skin 200 30ml
Sold out
Revlon

Revlon Colorstay Foundation Normal & Dry Skin 200 30ml

€11,13 €9,28 Save 17%

€11,13 €9,28 Save 17%

Out of stock

Revlon Colorstay Foundation Combination/Oily Skin 350 30 ml
Sale
Revlon

Revlon Colorstay Foundation Combination/Oily Skin 350 30 ml

€12,72 €10,60 Save 17%

€12,72 €10,60 Save 17%

In stock

Revlon Colorstay Foundation Combination/Oily Skin 150 30 ml
Sale
Revlon

Revlon Colorstay Foundation Combination/Oily Skin 150 30 ml

€12,89 €10,74 Save 17%

€12,89 €10,74 Save 17%

In stock

Maybelline Super Stay Lumi-Matte Fondotinta 119 35 ml — Fondotinta
Sale
Maybelline

Maybelline Super Stay Lumi-Matte Foundation 35ml 119

€28,01 €23,35 Save 17%

€28,01 €23,35 Save 17%

In stock

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 98
Sale
Maybelline

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 98

€21,20 €17,66 Save 17%

€21,20 €17,66 Save 17%

In stock

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 35 ml 140
Sale
Maybelline

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 35 ml 140

€21,20 €17,66 Save 17%

€21,20 €17,66 Save 17%

In stock

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 126
Sale
Maybelline

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 126

€23,76 €19,80 Save 17%

€23,76 €19,80 Save 17%

In stock

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 35 ml 118
Sale
Maybelline

Super Stay Lumi-Matte Lightweight mattifying foundation with long-lasting effect and high coverage 35 ml 118

€24,54 €20,45 Save 17%

€24,54 €20,45 Save 17%

In stock

Maybelline Superstay 24H Skin Tint + Vitamin C Foundation 30ml 23
Sale
Maybelline

Maybelline Superstay 24H Skin Tint + Vitamin C Foundation 30ml 23

€27,38 €22,82 Save 17%

€27,38 €22,82 Save 17%

In stock

Maybelline Fit Me! Matte + Poreless Foundation 101 True Ivory 30 ml
Sale
Maybelline

Maybelline Fit Me! Matte + Poreless Foundation 101 True Ivory 30 ml

€16,23 €13,52 Save 17%

€16,23 €13,52 Save 17%

In stock