Face Makeup Foundation
Foundation is the base on which every look is built: it defines the skin's texture, evens out the complexion, and determines the longevity of the entire makeup. With over 2900 selected references, Qathu's foundation makeup collection gathers formulas, finishes, and coverages for every skin type and occasion. Whether you are looking for a luminous base for the day or long-lasting wear for the evening, you will find the right product for every need here.
How to choose the foundation that suits you best
The first criterion is skin type: oily or combination skin benefits from oil-free formulas with a matte or satin finish, capable of controlling shine over time. Dry skin, on the other hand, does better with hydrating bases that have a luminous or satin finish, which do not accentuate any dry areas. For sensitive or reactive skin, it is useful to lean towards dermatologically tested formulas, with essential ingredients and fragrance-free. The second criterion is coverage: light for those who want to enhance their natural skin, medium to even out redness and small imperfections, and high for those who need more intense coverage. A common mistake is to choose the shade only on the wrist: the shade should be tested along the jawline, in natural light, to ensure a perfect blend with the neck. Also pay attention to the final finish: a luminous foundation on oily skin can appear excessively shiny after a few hours, while a mattifying one on dry skin can look flat. Always consider the season as well: in summer, lighter and heat-resistant formulas are preferred.
Frequently Asked Questions
What is the difference between liquid and compact foundation?
Liquid foundation generally offers greater buildability of coverage and is more suitable for daily application. Compact foundation is more practical for touch-ups on the go and usually provides a more structured hold.
How do you correctly apply foundation?
The technique greatly affects the result: using fingers achieves a natural skin effect; a flat brush provides more even coverage; a damp sponge gives a melting and lightweight finish. The base is always applied from the center of the face outwards.
Is primer essential before foundation?
It is not mandatory, but it significantly improves wear and evens out the skin's surface. On enlarged pores or imperfections, primer helps the foundation adhere more evenly and lastingly.
Tom ford Shade And Illuminate Soft Foundation Spf 50 - 11.0 Dusk
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€143,98
€119,98
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€143,98
€119,98
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Tom ford Shade And Illuminate Soft Foundation Spf 50 - 10.0 Chestnut
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€117,80
€98,16
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€117,80
€98,16
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Tom ford Shade And Illuminate Soft Foundation Spf 50 - 9.5 Warm Almond
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€157,07
€130,89
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€157,07
€130,89
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Tom ford Shade And Illuminate Soft Foundation Spf 50 - 9.7 Cool Dusk
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€157,07
€130,89
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€157,07
€130,89
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Tom Ford Tom Ford Ford Foundation Container Pink
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€52,44
€43,70
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€52,44
€43,70
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Tom Ford Tom Ford Soleil Flawless Luminous Foundation Spf 30 9.5 Warm Almond
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€101,44
€84,53
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€101,44
€84,53
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Smashbox Studio Skin High Cover Liquid Foundation 4.7 Very Deep Neutral 30 ml
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€22,58
€18,81
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€22,58
€18,81
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Smashbox Studio Skin High Cover Liquid Foundation 4.5 Very Deep Cool 30 ml
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€22,11
€18,42
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€22,11
€18,42
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Smashbox Studio Skin High Cover Liquid Foundation 4.4 Deep Cool & Reddish 30ml
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€26,41
€22,01
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€26,41
€22,01
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Smashbox Studio Skin High Cover Liquid Foundation 4.5 Very Deep Warm 30 ml
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€29,12
€24,27
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€29,12
€24,27
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Smashbox Studio Skin High Cover Liquid Foundation 4.35 Deep Cool 30ml
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€22,11
€18,42
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€22,11
€18,42
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Smashbox Studio Skin High Cover Liquid Foundation 2.25 Light-Medium Fresh + Peach Hints 30ml
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€57,67
€48,05
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€57,67
€48,05
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Smashbox Studio Skin Liquid Foundation 0.1 Very Fair 30ml
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€67,38
€56,15
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€67,38
€56,15
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Smashbox Studio Skin High Cover Liquid Foundation 1.15 Fair-Light Warm & Peachy 30 ml
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€51,89
€43,24
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€51,89
€43,24
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Smashbox Studio Skin High Cover Liquid Foundation 2.3 Light Medium Warm 30 ml
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€51,89
€43,24
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€51,89
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Smashbox Studio Skin High Cover Liquid Foundation 2.22 Light-Medium Neutral Olive 30ml
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€57,67
€48,05
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€57,67
€48,05
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Smashbox Studio Skin High Cover Liquid Foundation 2.4 Light-Medium Under Tone Warm & Peachy 30 ml
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€51,89
€43,24
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€51,89
€43,24
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Smashbox Studio Skin High Cover Liquid Foundation 1 Fair Undertone Cool With Hints Of Peach 30 ml
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€52,27
€43,56
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€52,27
€43,56
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Smashbox Studio Skin High Cover Liquid Foundation 0.2 Very Fair Warm & Peachy 30 ml
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€52,94
€44,11
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€52,94
€44,11
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Smashbox Studio Skin High Cover Liquid Foundation 2 Light Warm 30 ml
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€57,67
€48,05
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€57,67
€48,05
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Smashbox Studio Skin Liquid Foundation Medium With Warm Golden 30 ml
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€73,50
€61,25
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€73,50
€61,25
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Smashbox Studio Skin High Cover Liquid Foundation 2.2 Light Medium Warm & Peachy 30 ml
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€74,99
€62,49
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€74,99
€62,49
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Smashbox Studio Skin High Cover Liquid Foundation 2.16 Light Warm 30 ml
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€55,12
€45,93
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€55,12
€45,93
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Smashbox Studio Skin Liquid Foundation Dark 30ml
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€55,12
€45,93
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€55,12
€45,93
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Smashbox Studio Skin High Cover Liquid Foundation 1.05 Fair Warm Olive 30ml
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€80,85
€67,37
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€80,85
€67,37
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Smashbox Studio Skin High Cover Liquid Foundation 1.1 Fair-Light Neutral 30ml
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€59,45
€49,54
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€59,45
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Smashbox Studio Skin Liquid Foundation 0.1 Very Fair 30ml
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€80,85
€67,37
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€80,85
€67,37
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Smashbox Studio Skin Liquid Foundation 2.25 Light Medium Cool 30ml
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€81,68
€68,06
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€81,68
€68,06
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Sleek MakeUP Be Beautiful Full Cover Dark Liquid Foundation SPF 15 50ml
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€9,77
€8,14
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€9,77
€8,14
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Sleek MakeUP Lifeproof Oil Free High Cover Cream Foundation Lp22 30 ml
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€12,09
€10,07
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€12,09
€10,07
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Sleek MakeUP Lifeproof Oil Free High Cover Cream Foundation Lp19 30 ml
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€12,09
€10,07
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€12,09
€10,07
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Sleek MakeUP Lifeproof Oil Free High Cover Cream Foundation Lp06 30 ml
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€15,44
€12,86
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€15,44
€12,86
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Sleek MakeUP Lifeproof Oil Free High Cover Cream Foundation Lp07 30 ml
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€13,30
€11,09
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€13,30
€11,09
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Shiseido Pure Matte Compact Foundation O20 Light Natural Ochre SPF 10 Refillable 9.8g
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€79,71
€66,42
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€79,71
€66,42
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Shiseido Advanced Hydro Compact Liquid Foundation O80 Deep Ochre SPF 10 Refill 12 g
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€12,95
€10,79
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€12,95
€10,79
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Shiseido Synchro Skin Self-Refreshing Oil-Free Liquid Foundation 440 Amber SPF 30 30ml
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€74,49
€62,08
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€74,49
€62,08
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Shiseido Perfect Refining Hydrating Liquid Foundation D20 Rich Brown SPF 15 30 ml
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€45,98
€38,32
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€45,98
€38,32
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Shiseido Perfect Refining Hydrating Liquid Foundation D10 Golden Brown SPF 15 30 ml
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€45,98
€38,32
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€45,98
€38,32
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Shiseido Synchro Skin Self-Refreshing Cushion Oil-Free Liquid Foundation 440 Amber SPF 30 30 ml
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€74,49
€62,08
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€74,49
€62,08
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Shiseido Synchro Skin Radiant Lifting Oil Free Cream Foundation 440 Amber SPF 30 30 ml
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€61,24
€51,04
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€61,24
€51,04
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Shiseido Synchro Compact Foundation 140 Porcelain
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€54,15
€45,13
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€54,15
€45,13
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Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting Makeup 30ml 410 Sunstone
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€58,84
€49,04
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€58,84
€49,04
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Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting foundation 30 ml 420 Bronze - 30 ml
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€49,02
€40,85
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€49,02
€40,85
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Shiseido Radiance Liquid SPF 20 Future Solution LX Radiant Liquid Foundation 30ml N3 Neutral
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€93,78
€78,15
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€93,78
€78,15
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Rodial, The Buffing, Foundation Brush, No. 10
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€38,09
€31,74
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€38,09
€31,74
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Rimmel London Lasting Matte Liquid Foundation 408 Maple 30ml
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€11,53
€9,61
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€11,53
€9,61
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Rimmel London Lasting Radiance Natural Liquid Foundation Medium Coverage 350 Honey SPF 25 30ml
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€13,36
€11,13
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€13,36
€11,13
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Rimmel London Lasting Finish Liquid Foundation 010 Porcelain SPF 20 30ml
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€11,32
€9,43
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€11,32
€9,43
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