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Face Makeup Foundation

Foundation is the base on which every look is built: it defines the skin's texture, evens out the complexion, and determines the longevity of the entire makeup. With over 2900 selected references, Qathu's foundation makeup collection gathers formulas, finishes, and coverages for every skin type and occasion. Whether you are looking for a luminous base for the day or long-lasting wear for the evening, you will find the right product for every need here.

How to choose the foundation that suits you best

The first criterion is skin type: oily or combination skin benefits from oil-free formulas with a matte or satin finish, capable of controlling shine over time. Dry skin, on the other hand, does better with hydrating bases that have a luminous or satin finish, which do not accentuate any dry areas. For sensitive or reactive skin, it is useful to lean towards dermatologically tested formulas, with essential ingredients and fragrance-free. The second criterion is coverage: light for those who want to enhance their natural skin, medium to even out redness and small imperfections, and high for those who need more intense coverage. A common mistake is to choose the shade only on the wrist: the shade should be tested along the jawline, in natural light, to ensure a perfect blend with the neck. Also pay attention to the final finish: a luminous foundation on oily skin can appear excessively shiny after a few hours, while a mattifying one on dry skin can look flat. Always consider the season as well: in summer, lighter and heat-resistant formulas are preferred.

Frequently Asked Questions

What is the difference between liquid and compact foundation?

Liquid foundation generally offers greater buildability of coverage and is more suitable for daily application. Compact foundation is more practical for touch-ups on the go and usually provides a more structured hold.

How do you correctly apply foundation?

The technique greatly affects the result: using fingers achieves a natural skin effect; a flat brush provides more even coverage; a damp sponge gives a melting and lightweight finish. The base is always applied from the center of the face outwards.

Is primer essential before foundation?

It is not mandatory, but it significantly improves wear and evens out the skin's surface. On enlarged pores or imperfections, primer helps the foundation adhere more evenly and lastingly.

2930 Results

2930 Results

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Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting Makeup 30 ml 77 Soft Honey
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting Makeup 30 ml 77 Soft Honey

€16,20 €13,50 Save 17%

€16,20 €13,50 Save 17%

In stock

Maybelline Fit Me! Matte & Poreless Make-Up 110 Porcelain
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Maybelline

Maybelline Fit Me! Matte & Poreless Make-Up 110 Porcelain

€10,21 €8,51 Save 17%

€10,21 €8,51 Save 17%

In stock

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting Makeup 30 ml 85 Caramel
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Max Factor

Max factor All Day Flawless Facefinity 3 in 1 - Long-lasting Makeup 30 ml 85 Caramel

€22,30 €18,58 Save 17%

€22,30 €18,58 Save 17%

In stock

Lavera Cream to Powder Foundation 10.5 g 01 Light
Sold out
Lavera

Lavera Cream to Powder Foundation 10.5 g 01 Light

€23,55 €19,63 Save 17%

€23,55 €19,63 Save 17%

Out of stock

L´oréal The True Match foundation - Make up 30 ml D1-W1 Golden Ivory
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L´oréal paris

L´oréal The True Match foundation - Make up 30 ml D1-W1 Golden Ivory

€18,88 €15,73 Save 17%

€18,88 €15,73 Save 17%

In stock

L'oreal Infaillible 24H Fresh Wear Powder Foundation 9g 120 Vanilla
Sold out
L´oréal paris

L'oreal Infaillible 24H Fresh Wear Powder Foundation 9g 120 Vanilla

€22,96 €19,14 Save 17%

€22,96 €19,14 Save 17%

Out of stock

Estee lauder Double Wear Fluid - Long-lasting make up 30 ml 1N2 Ecru
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Estée lauder

Estee lauder Double Wear Fluid - Long-lasting make up 30 ml 1N2 Ecru

€95,77 €79,81 Save 17%

€95,77 €79,81 Save 17%

Out of stock

Dermacol Powder and Foundation Long Lasting 24H 9 g 03
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Dermacol

Dermacol Powder and Foundation Long Lasting 24H 9 g 03

€21,05 €17,54 Save 17%

€21,05 €17,54 Save 17%

Out of stock

Base of sweden Waterproof Full Coverage Foundation SPF 30 30ml Fresh
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Base of sweden

Base of sweden Waterproof Full Coverage Foundation SPF 30 30ml Fresh

€44,20 €36,83 Save 17%

€44,20 €36,83 Save 17%

Out of stock

Artdeco Rich Treatment Foundation 20ml 10 Sunny Shell
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Artdeco

Artdeco Rich Treatment Foundation 20ml 10 Sunny Shell

€22,38 €18,65 Save 17%

€22,38 €18,65 Save 17%

In stock

Armani Luminous Silk foundation 30 ml 02
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Armani

Armani Luminous Silk foundation 30 ml 02

€91,34 €76,11 Save 17%

€91,34 €76,11 Save 17%

Out of stock

Yves Saint Laurent All Hours Foundation - Luminous Matte Lc1
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Yves saint laurent

Yves Saint Laurent All Hours Foundation - Luminous Matte Lc1

€60,35 €50,29 Save 17%

€60,35 €50,29 Save 17%

Out of stock

Bcdation Ultra Fix Foundation SPF 30 make up 34 g 21 Skin Beige
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Tonymoly

Bcdation Ultra Fix Foundation SPF 30 make up 34 g 21 Skin Beige

€32,46 €27,05 Save 17%

€32,46 €27,05 Save 17%

Out of stock

Tom ford Shade And Illuminate Soft Foundation Spf 50 - 3.7 Champagne
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Tom Ford

Tom ford Shade And Illuminate Soft Foundation Spf 50 - 3.7 Champagne

€232,65 €193,87 Save 17%

€232,65 €193,87 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Illuminating Makeup 30ml 1.1 Warm Sand
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Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Illuminating Makeup 30ml 1.1 Warm Sand

€208,47 €173,73 Save 17%

€208,47 €173,73 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 1.5 Cream
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Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 1.5 Cream

€230,68 €192,23 Save 17%

€230,68 €192,23 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Illuminating Makeup 30 ml 0.4 Rose
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Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Illuminating Makeup 30 ml 0.4 Rose

€230,68 €192,23 Save 17%

€230,68 €192,23 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 1.3 Nude Ivory
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Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 1.3 Nude Ivory

€230,68 €192,23 Save 17%

€230,68 €192,23 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 0.5 Porcelain
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Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 0.5 Porcelain

€204,47 €170,39 Save 17%

€204,47 €170,39 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 0.3 Ivory Silk
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Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml 0.3 Ivory Silk

€230,68 €192,23 Save 17%

€230,68 €192,23 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml Medium
Sold out
Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Makeup 30 ml Medium

€136,33 €113,60 Save 17%

€136,33 €113,60 Save 17%

Out of stock

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Illuminating makeup 30 ml 2.0 Buff
Sold out
Tom Ford

Tom ford Shade and Illuminate Soft Radiance Foundation SPF 50 - Illuminating makeup 30 ml 2.0 Buff

€204,36 €170,30 Save 17%

€204,36 €170,30 Save 17%

Out of stock

Shade and Illuminate SPF 50 (Soft Radiance Foundation) 30ml - Shade: 4.7 Cool Beige
Sold out
Tom Ford

Shade and Illuminate SPF 50 (Soft Radiance Foundation) 30ml - Shade: 4.7 Cool Beige

€209,52 €174,60 Save 17%

€209,52 €174,60 Save 17%

Out of stock

Stila cosmetics Studio Radiance (Radiant Sheer Foundation Face & Body Foundation) - Light Make Up 50ml C5
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Stila cosmetics

Stila cosmetics Studio Radiance (Radiant Sheer Foundation Face & Body Foundation) - Light Make Up 50ml C5

€68,17 €56,81 Save 17%

€68,17 €56,81 Save 17%

In stock

Sothys paris Foundation Makeup Brush
Sold out
Sothys paris

Sothys paris Foundation Makeup Brush

€62,30 €51,92 Save 17%

€62,30 €51,92 Save 17%

Out of stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml M10W
Sold out
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml M10W

€48,58 €40,48 Save 17%

€48,58 €40,48 Save 17%

Out of stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F20C
Sale
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F20C

€48,58 €40,48 Save 17%

€48,58 €40,48 Save 17%

In stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml L10N
Sold out
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml L10N

€58,60 €48,84 Save 17%

€58,60 €48,84 Save 17%

Out of stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F20W
Sale
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F20W

€48,58 €40,48 Save 17%

€48,58 €40,48 Save 17%

In stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml L20W
Sold out
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml L20W

€59,43 €49,53 Save 17%

€59,43 €49,53 Save 17%

Out of stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F10N
Sold out
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F10N

€59,43 €49,53 Save 17%

€59,43 €49,53 Save 17%

Out of stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml L20N
Sold out
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml L20N

€58,59 €48,82 Save 17%

€58,59 €48,82 Save 17%

Out of stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F10C
Sale
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F10C

€48,58 €40,48 Save 17%

€48,58 €40,48 Save 17%

In stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F30N
Sale
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F30N

€48,58 €40,48 Save 17%

€48,58 €40,48 Save 17%

In stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F10W
Sale
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F10W

€48,58 €40,48 Save 17%

€48,58 €40,48 Save 17%

In stock

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F20N
Sold out
Smashbox

Smashbox Always On Skin-Balancing Foundation - Make Up 30 Ml F20N

€59,43 €49,53 Save 17%

€59,43 €49,53 Save 17%

Out of stock

Shiseido Synchro Skin Radiant Lifting Foundation Spf30 340 30ml
Sale
Shiseido

Shiseido Synchro Skin Radiant Lifting Foundation Spf30 340 30ml

€58,43 €48,69 Save 17%

€58,43 €48,69 Save 17%

In stock

Shiseido Compact Foundation UV Protective SPF 30 Dark Beige Refill 12g
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Shiseido

Shiseido Compact Foundation UV Protective SPF 30 Dark Beige Refill 12g

€37,07 €30,89 Save 17%

€37,07 €30,89 Save 17%

In stock

Shiseido Sun Tanning Spf 10 - Natural Compact Foundation (Refill) (12 G)
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Shiseido

Shiseido Sun Tanning Spf 10 - Natural Compact Foundation (Refill) (12 G)

€40,63 €33,86 Save 17%

€40,63 €33,86 Save 17%

In stock

Shiseido Synchro Skin Radiant Lift 160 foundation
Sale
Shiseido

Shiseido Synchro Skin Radiant Lift 160 foundation

€55,72 €46,44 Save 17%

€55,72 €46,44 Save 17%

In stock

Shiseido Revitalessence Skin Glow - Foundation 30 ml 120 ivory
Sale
Shiseido

Shiseido Revitalessence Skin Glow - Foundation 30 ml 120 ivory

€65,36 €54,46 Save 17%

€65,36 €54,46 Save 17%

In stock

Shiseido Revitalessence Skin Glow - Foundation 30 ml 130 opal
Sale
Shiseido

Shiseido Revitalessence Skin Glow - Foundation 30 ml 130 opal

€63,89 €53,25 Save 17%

€63,89 €53,25 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing SPF 30 - Long-lasting Foundation 30ml 160 Shell
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing SPF 30 - Long-lasting Foundation 30ml 160 Shell

€60,31 €50,26 Save 17%

€60,31 €50,26 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing Custom Finish- Powder foundation 9 g 310 Silk
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing Custom Finish- Powder foundation 9 g 310 Silk

€57,08 €47,56 Save 17%

€57,08 €47,56 Save 17%

In stock

Shiseido Radiance Liquid Makeup SPF 20 Future Solution LX Radiant Liquid Foundation 30ml R4 Rose
Sale
Shiseido

Shiseido Radiance Liquid Makeup SPF 20 Future Solution LX Radiant Liquid Foundation 30ml R4 Rose

€89,53 €74,61 Save 17%

€89,53 €74,61 Save 17%

In stock

Shiseido Revitalessence Skin Glow - Foundation 30 ml 220
Sale
Shiseido

Shiseido Revitalessence Skin Glow - Foundation 30 ml 220

€122,07 €101,73 Save 17%

€122,07 €101,73 Save 17%

In stock

Shiseido Radiance Liquid Makeup SPF 20 Future Solution LX Radiant Liquid Foundation 30ml R3 Rose
Sale
Shiseido

Shiseido Radiance Liquid Makeup SPF 20 Future Solution LX Radiant Liquid Foundation 30ml R3 Rose

€99,91 €83,26 Save 17%

€99,91 €83,26 Save 17%

In stock

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting foundation 30 ml 240 Quartz
Sale
Shiseido

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 - Long-lasting foundation 30 ml 240 Quartz

€60,64 €50,53 Save 17%

€60,64 €50,53 Save 17%

In stock