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Face Makeup Foundation

Foundation is the base on which every look is built: it defines the skin's texture, evens out the complexion, and determines the longevity of the entire makeup. With over 2900 selected references, Qathu's foundation makeup collection gathers formulas, finishes, and coverages for every skin type and occasion. Whether you are looking for a luminous base for the day or long-lasting wear for the evening, you will find the right product for every need here.

How to choose the foundation that suits you best

The first criterion is skin type: oily or combination skin benefits from oil-free formulas with a matte or satin finish, capable of controlling shine over time. Dry skin, on the other hand, does better with hydrating bases that have a luminous or satin finish, which do not accentuate any dry areas. For sensitive or reactive skin, it is useful to lean towards dermatologically tested formulas, with essential ingredients and fragrance-free. The second criterion is coverage: light for those who want to enhance their natural skin, medium to even out redness and small imperfections, and high for those who need more intense coverage. A common mistake is to choose the shade only on the wrist: the shade should be tested along the jawline, in natural light, to ensure a perfect blend with the neck. Also pay attention to the final finish: a luminous foundation on oily skin can appear excessively shiny after a few hours, while a mattifying one on dry skin can look flat. Always consider the season as well: in summer, lighter and heat-resistant formulas are preferred.

Frequently Asked Questions

What is the difference between liquid and compact foundation?

Liquid foundation generally offers greater buildability of coverage and is more suitable for daily application. Compact foundation is more practical for touch-ups on the go and usually provides a more structured hold.

How do you correctly apply foundation?

The technique greatly affects the result: using fingers achieves a natural skin effect; a flat brush provides more even coverage; a damp sponge gives a melting and lightweight finish. The base is always applied from the center of the face outwards.

Is primer essential before foundation?

It is not mandatory, but it significantly improves wear and evens out the skin's surface. On enlarged pores or imperfections, primer helps the foundation adhere more evenly and lastingly.

2930 Results

2930 Results

Pupa Milano Bb Cream and Foundation 2 In 1 Bb Cream+Primer (Moisturizing Tinted Cream) 50 Ml - Shade: 001 Nude
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Regular price €21,58 €17,99 Save 17%

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Pupa Milano Bb Cream and Foundation 2 In 1 Bb Cream+Primer (Moisturizing Tinted Cream) 50 Ml - Shade: 002 Sand
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Regular price €27,05 €22,54 Save 17%

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Pupa Milano Long-Lasting No Transfer Foundation Spf 15 (Extra Comfort Foundation) 30 ml - Shade: 02 Light Beige
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Regular price €34,87 €29,06 Save 17%

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Pupa Milan Long-Lasting No Transfer Foundation Spf 15 (Extra Comfort Foundation) 30 Ml - Shade: 01 Nude
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Regular price €34,87 €29,06 Save 17%

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Pola Cosmetics Perfect Look Full Coverage HD Makeup 30 ml - Shade: M315
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Pola cosmetics

Pola Cosmetics Perfect Look Full Coverage HD Makeup 30 ml - Shade: M315

Regular price €60,09 €50,07 Save 17%

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Regular price €60,09 €50,07 Save 17%

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Pola Cosmetics HD Makeup Completely Covering Perfect Look 30 ml - Shade: M305
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Pola cosmetics

Pola Cosmetics HD Makeup Completely Covering Perfect Look 30 ml - Shade: M305

Regular price €59,95 €49,96 Save 17%

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Regular price €59,95 €49,96 Save 17%

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Orlane Paris Compact Foundation Spf 50 Sun Glow (Compact Foundation) 9 Ml - Shade: N°3
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Orlane

Orlane Paris Compact Foundation Spf 50 Sun Glow (Compact Foundation) 9 Ml - Shade: N°3

Regular price €48,41 €40,34 Save 17%

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Regular price €48,41 €40,34 Save 17%

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Orlane Paris Liquid Foundation Spf 30 (Liquid Foundation) 30 Ml - Shade: 02
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Orlane

Orlane Paris Liquid Foundation Spf 30 (Liquid Foundation) 30 Ml - Shade: 02

Regular price €42,87 €35,73 Save 17%

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Regular price €42,87 €35,73 Save 17%

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Nars Long-Lasting Makeup (Natural Radiant Longwear Foundation) 30 Ml - Shade: Fiji
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Nars

Nars Long-Lasting Makeup (Natural Radiant Longwear Foundation) 30 Ml - Shade: Fiji

Regular price €81,84 €68,20 Save 17%

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Regular price €81,84 €68,20 Save 17%

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Nars Long-Lasting Makeup (Natural Radiant Longwear Foundation) 30 Ml - Shade: Deauville
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Nars

Nars Long-Lasting Makeup (Natural Radiant Longwear Foundation) 30 Ml - Shade: Deauville

Regular price €84,76 €70,63 Save 17%

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Regular price €84,76 €70,63 Save 17%

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Nars Sheer Glow Foundation Pump
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Nars

Nars Sheer Glow Foundation Pump

Regular price €27,64 €23,03 Save 17%

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Nars Sheer Liquid Foundation Glow (Foundation) 30 Ml - Shade: Marquises
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Nars

Nars Sheer Liquid Foundation Glow (Foundation) 30 Ml - Shade: Marquises

Regular price €84,32 €70,27 Save 17%

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Regular price €84,32 €70,27 Save 17%

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Nars Full Coverage Soft Matte Foundation - Shade: Syracuse
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Nars

Nars Full Coverage Soft Matte Foundation - Shade: Syracuse

Regular price €58,60 €48,84 Save 17%

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Regular price €58,60 €48,84 Save 17%

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Nars Longwear Foundation (Natura L Radiant Longwear Foundation) 30 ml - Shade: Mont Blanc
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Nars

Nars Longwear Foundation (Natura L Radiant Longwear Foundation) 30 ml - Shade: Mont Blanc

Regular price €83,79 €69,83 Save 17%

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Regular price €83,79 €69,83 Save 17%

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Mizon Sponge Makeup With Refill (Collagen Cushion) 2 X 15 G - Shade: 23
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Mizon

Mizon Sponge Makeup With Refill (Collagen Cushion) 2 X 15 G - Shade: 23

Regular price €62,65 €52,21 Save 17%

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Regular price €62,65 €52,21 Save 17%

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Mizon Sponge Makeup With Refill (Collagen Cushion) 2 X 15 G - Shade: 21
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Mizon

Mizon Sponge Makeup With Refill (Collagen Cushion) 2 X 15 G - Shade: 21

Regular price €62,65 €52,21 Save 17%

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Regular price €62,65 €52,21 Save 17%

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Missha High Coverage Foundation Spf 40 Stay Cushion (Makeup) 15 G - Shade: 21 Fair
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Missha

Missha High Coverage Foundation Spf 40 Stay Cushion (Makeup) 15 G - Shade: 21 Fair

Regular price €39,67 €33,06 Save 17%

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Regular price €39,67 €33,06 Save 17%

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Missha High Coverage Foundation Spf 40 Stay Cushion (Makeup) 15 G - Shade: 23 Sand
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Missha

Missha High Coverage Foundation Spf 40 Stay Cushion (Makeup) 15 G - Shade: 23 Sand

Regular price €39,78 €33,15 Save 17%

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Regular price €39,78 €33,15 Save 17%

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Maybelline Foundation Base (Poreless Jelly Primer) 30 Ml
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Maybelline

Maybelline Foundation Base (Poreless Jelly Primer) 30 Ml

Regular price €17,33 €14,44 Save 17%

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Regular price €17,33 €14,44 Save 17%

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Maybelline Fondotinta Opacizzante A Lunga Tenuta Super Stay Lumi-Matte 248 35 ml — Fondotinta
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Maybelline

Maybelline Long-Lasting Matte Foundation Super Stay (Lumi-Matte Foundation) 35 Ml - Shade: 248

Regular price €27,85 €23,21 Save 17%

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Regular price €27,85 €23,21 Save 17%

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Maybelline Even Makeup With Fit Me! (Matte And Poreless Makeup) 30 ml - Shade: 230 Natural Buff
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Maybelline

Maybelline Even Makeup With Fit Me! (Matte And Poreless Makeup) 30 ml - Shade: 230 Natural Buff

Regular price €16,64 €13,87 Save 17%

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Regular price €16,64 €13,87 Save 17%

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Maybelline Even Makeup With Fit Me! (Matte and Poreless Makeup) 30 ml - Shade: 120 Classic Ivory
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Maybelline

Maybelline Even Makeup With Fit Me! (Matte and Poreless Makeup) 30 ml - Shade: 120 Classic Ivory

Regular price €16,62 €13,85 Save 17%

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Regular price €16,62 €13,85 Save 17%

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Matis Paris Hyalu-Liss Makeup Response (Cosmake-Up) 30 Ml - Shade: Light
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Matis paris

Matis Paris Hyalu-Liss Makeup Response (Cosmake-Up) 30 Ml - Shade: Light

Regular price €83,94 €69,95 Save 17%

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Regular price €83,94 €69,95 Save 17%

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Make Up For Ever Moisturizing and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 Ml - Shade: 3Y50
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Regular price €53,08 €44,24 Save 17%

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Make Up For Ever Moisturizing and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 Ml - Shade: 3R48
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Regular price €53,19 €44,33 Save 17%

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Make Up For Ever Moisturizing and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 Ml - Shade: 3Y52
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Make Up For Ever Moisturizing and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 Ml - Shade: 1N02
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Regular price €53,27 €44,39 Save 17%

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Make Up For Ever Moisturizing and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 ml - Shade: 1R02
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Regular price €53,71 €44,76 Save 17%

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Make Up For Ever Hydrating and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 ml - Shade: 1R00
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Make Up For Ever Moisturizing and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 Ml - Shade: 2Y36
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Regular price €47,56 €39,64 Save 17%

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Make Up For Ever HD Skin Compact Foundation (Powder Foundation) 11 G - Shade: 1N06 Porcelain
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Make up for ever

Make Up For Ever HD Skin Compact Foundation (Powder Foundation) 11 G - Shade: 1N06 Porcelain

Regular price €53,71 €44,76 Save 17%

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Make Up For Ever HD Skin Compact Foundation (Powder Foundation) 11 G - Shade: 1R02 Cool Alabaster
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Make up for ever

Make Up For Ever HD Skin Compact Foundation (Powder Foundation) 11 G - Shade: 1R02 Cool Alabaster

Regular price €55,23 €46,02 Save 17%

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Regular price €55,23 €46,02 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 Ml - Shade: 3N54 Hazelnut
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 Ml - Shade: 3N54 Hazelnut

Regular price €31,22 €26,01 Save 17%

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Regular price €31,22 €26,01 Save 17%

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Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 Ml - Shade: 3N42 Amber
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 Ml - Shade: 3N42 Amber

Regular price €52,05 €43,38 Save 17%

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Regular price €52,05 €43,38 Save 17%

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Make Up For Ever HD Skin Compact Foundation (Powder Foundation) 11 G - Shade: 1R12 Cool Ivory
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Make up for ever

Make Up For Ever HD Skin Compact Foundation (Powder Foundation) 11 G - Shade: 1R12 Cool Ivory

Regular price €53,54 €44,62 Save 17%

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Regular price €53,54 €44,62 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 Ml - Shade: 1Y18 Warm Cashew
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 Ml - Shade: 1Y18 Warm Cashew

Regular price €52,91 €44,09 Save 17%

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Regular price €52,91 €44,09 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 2R24 Cool Nude
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 2R24 Cool Nude

Regular price €53,54 €44,62 Save 17%

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Regular price €53,54 €44,62 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3R50 Cool Cinnamon
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3R50 Cool Cinnamon

Regular price €31,22 €26,01 Save 17%

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Regular price €31,22 €26,01 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3N48 Cinnamon
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3N48 Cinnamon

Regular price €31,22 €26,01 Save 17%

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Regular price €31,22 €26,01 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3R58 Cool Hazelnut
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3R58 Cool Hazelnut

Regular price €33,64 €28,04 Save 17%

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Regular price €33,64 €28,04 Save 17%

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Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 Ml - Shade: 1N00 Alabaster
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 Ml - Shade: 1N00 Alabaster

Regular price €80,29 €66,91 Save 17%

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Regular price €80,29 €66,91 Save 17%

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Make Up For Ever Long Lasting Foundation (Undetectable Stay True Foundation) 30 ml - Shade: 2R28 Cool Sand
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Make up for ever

Make Up For Ever Long Lasting Foundation (Undetectable Stay True Foundation) 30 ml - Shade: 2R28 Cool Sand

Regular price €79,91 €66,59 Save 17%

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Regular price €79,91 €66,59 Save 17%

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Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 Ml - Shade: 2Y36 Desert
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 Ml - Shade: 2Y36 Desert

Regular price €51,39 €42,83 Save 17%

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Regular price €51,39 €42,83 Save 17%

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Make Up For Ever Long Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 2R38 Cool Honey
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Make up for ever

Make Up For Ever Long Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 2R38 Cool Honey

Regular price €51,39 €42,83 Save 17%

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Regular price €51,39 €42,83 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3Y46 Warm Cinnamon
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3Y46 Warm Cinnamon

Regular price €47,61 €39,68 Save 17%

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Regular price €47,61 €39,68 Save 17%

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Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3R44 Cool Amber
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Stay True Invisible Foundation) 30 ml - Shade: 3R44 Cool Amber

Regular price €47,61 €39,68 Save 17%

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Regular price €47,61 €39,68 Save 17%

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Make Up For Ever Moisturizing and Illuminating Makeup Hd Skin Hydra Glow (Skin Booster Foundation) 30 Ml - Shade: 2R34
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Regular price €50,23 €41,86 Save 17%

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Out of stock

Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 ml - Shade: 1R12 Cool Ivory
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Make up for ever

Make Up For Ever Long-Lasting Foundation (Undetectable Stay True Foundation) 30 ml - Shade: 1R12 Cool Ivory

Regular price €53,71 €44,76 Save 17%

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Regular price €53,71 €44,76 Save 17%

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Out of stock