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Face Makeup Foundation

Foundation is the base on which every look is built: it defines the skin's texture, evens out the complexion, and determines the longevity of the entire makeup. With over 2900 selected references, Qathu's foundation makeup collection gathers formulas, finishes, and coverages for every skin type and occasion. Whether you are looking for a luminous base for the day or long-lasting wear for the evening, you will find the right product for every need here.

How to choose the foundation that suits you best

The first criterion is skin type: oily or combination skin benefits from oil-free formulas with a matte or satin finish, capable of controlling shine over time. Dry skin, on the other hand, does better with hydrating bases that have a luminous or satin finish, which do not accentuate any dry areas. For sensitive or reactive skin, it is useful to lean towards dermatologically tested formulas, with essential ingredients and fragrance-free. The second criterion is coverage: light for those who want to enhance their natural skin, medium to even out redness and small imperfections, and high for those who need more intense coverage. A common mistake is to choose the shade only on the wrist: the shade should be tested along the jawline, in natural light, to ensure a perfect blend with the neck. Also pay attention to the final finish: a luminous foundation on oily skin can appear excessively shiny after a few hours, while a mattifying one on dry skin can look flat. Always consider the season as well: in summer, lighter and heat-resistant formulas are preferred.

Frequently Asked Questions

What is the difference between liquid and compact foundation?

Liquid foundation generally offers greater buildability of coverage and is more suitable for daily application. Compact foundation is more practical for touch-ups on the go and usually provides a more structured hold.

How do you correctly apply foundation?

The technique greatly affects the result: using fingers achieves a natural skin effect; a flat brush provides more even coverage; a damp sponge gives a melting and lightweight finish. The base is always applied from the center of the face outwards.

Is primer essential before foundation?

It is not mandatory, but it significantly improves wear and evens out the skin's surface. On enlarged pores or imperfections, primer helps the foundation adhere more evenly and lastingly.

2930 Results

2930 Results

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Gosh Primer Plus + Base Plus Skin Adaptor 005 Chameleon 30ml
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Gosh

Gosh Primer Plus + Base Plus Skin Adaptor 005 Chameleon 30ml

€19,68 €16,40 Save 17%

€19,68 €16,40 Save 17%

Out of stock

Foundation Gosh X-Ceptional Long Wear, 16 Golden, 35 ml
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Gosh

Foundation Gosh X-Ceptional Long Wear, 16 Golden, 35 ml

€21,75 €18,12 Save 17%

€21,75 €18,12 Save 17%

Out of stock

Foundation Gosh X-Ceptional Wear long-lasting, 11 Porcelain, 35 ml
Sale
Gosh

Foundation Gosh X-Ceptional Wear long-lasting, 11 Porcelain, 35 ml

€22,05 €18,38 Save 17%

€22,05 €18,38 Save 17%

In stock

Foundation Gosh X-Ceptional Wear Long Lasting Makeup 12 Natural 35ml
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Gosh

Foundation Gosh X-Ceptional Wear Long Lasting Makeup 12 Natural 35ml

€21,75 €18,12 Save 17%

€21,75 €18,12 Save 17%

Out of stock

Foundation Glam Of Sweden True Matte 02
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Glam of sweden

Foundation Glam Of Sweden True Matte 02

€8,03 €6,69 Save 17%

€8,03 €6,69 Save 17%

Out of stock

Foundation Glam Of Sweden 03 30ml
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Glam of sweden

Foundation Glam Of Sweden 03 30ml

€8,03 €6,69 Save 17%

€8,03 €6,69 Save 17%

Out of stock

Foundation Glam Of Sweden 02 30ml
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Glam of sweden

Foundation Glam Of Sweden 02 30ml

€8,03 €6,69 Save 17%

€8,03 €6,69 Save 17%

Out of stock

Foundation Glam Of Sweden True Matte 05-Fair 30ml
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Glam of sweden

Foundation Glam Of Sweden True Matte 05-Fair 30ml

€8,03 €6,69 Save 17%

€8,03 €6,69 Save 17%

Out of stock

Essence Cosmetics Foundation Makeup Stick 280 10g
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Essence cosmetics

Essence Cosmetics Foundation Makeup Stick 280 10g

€14,02 €11,68 Save 17%

€14,02 €11,68 Save 17%

In stock

Essence Cosmetics Foundation Makeup Stick 240 10g
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Essence cosmetics

Essence Cosmetics Foundation Makeup Stick 240 10g

€14,02 €11,68 Save 17%

€14,02 €11,68 Save 17%

In stock

Elizabeth Arden Flawless Finish Everyday Perfection Bouncy Makeup 12 Warm Pecan 9 g
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Elizabeth arden

Elizabeth Arden Flawless Finish Everyday Perfection Bouncy Makeup 12 Warm Pecan 9 g

€46,92 €39,10 Save 17%

€46,92 €39,10 Save 17%

In stock

Elizabeth Arden Pure Finish Mineral Powder Foundation No. 6 8.33g
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Elizabeth arden

Elizabeth Arden Pure Finish Mineral Powder Foundation No. 6 8.33g

€51,78 €43,15 Save 17%

€51,78 €43,15 Save 17%

In stock

Mineral powder foundation Elizabeth Arden Pure Finish no. 3 8.33 g
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Elizabeth arden

Mineral powder foundation Elizabeth Arden Pure Finish no. 3 8.33 g

€51,45 €42,87 Save 17%

€51,45 €42,87 Save 17%

In stock

Mineral powder foundation Elizabeth Arden Pure Finish no.7 8.33 g
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Elizabeth arden

Mineral powder foundation Elizabeth Arden Pure Finish no.7 8.33 g

€52,50 €43,75 Save 17%

€52,50 €43,75 Save 17%

In stock

Mineral powder foundation Elizabeth Arden Pure Finish No. 4 8.33 g
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Elizabeth arden

Mineral powder foundation Elizabeth Arden Pure Finish No. 4 8.33 g

€52,16 €43,47 Save 17%

€52,16 €43,47 Save 17%

Out of stock

Elizabeth Arden Pure Finish Mineral Powder Foundation No. 2 8.33g
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Elizabeth arden

Elizabeth Arden Pure Finish Mineral Powder Foundation No. 2 8.33g

€50,31 €41,93 Save 17%

€50,31 €41,93 Save 17%

In stock

Elizabeth Arden Arden Flawless Finish Skincaring foundation 450N
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Elizabeth arden

Elizabeth Arden Arden Flawless Finish Skincaring foundation 450N

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

In stock

Foundation Elizabeth Arden Flawless Finish Skincaring 430W 30 ml
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Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 430W 30 ml

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

In stock

Foundation Elizabeth Arden Flawless Finish Skincaring 260N 30 ml
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Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 260N 30 ml

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

Out of stock

Foundation Elizabeth Arden Flawless Finish Skincaring 440W 30 ml
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Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 440W 30 ml

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

In stock

Foundation Elizabeth Arden Flawless Finish Skincaring 410N 30 ml
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Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 410N 30 ml

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

In stock

Foundation Elizabeth Arden Flawless Finish Skincaring 350N 30 ml
Sale
Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 350N 30 ml

€58,37 €48,65 Save 17%

€58,37 €48,65 Save 17%

In stock

Elizabeth Arden Arden Flawless Finish Skincaring foundation 400N
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Elizabeth arden

Elizabeth Arden Arden Flawless Finish Skincaring foundation 400N

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

In stock

Foundation Elizabeth Arden Flawless Finish Skincaring 320N 30 ml
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Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 320N 30 ml

€51,37 €42,81 Save 17%

€51,37 €42,81 Save 17%

Out of stock

Foundation Elizabeth Arden Flawless Finish Skincaring 240N 30 ml
Sale
Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 240N 30 ml

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

In stock

Foundation Elizabeth Arden Flawless Finish Skincaring 220W 30ml
Sold out
Elizabeth arden

Foundation Elizabeth Arden Flawless Finish Skincaring 220W 30ml

€60,50 €50,42 Save 17%

€60,50 €50,42 Save 17%

Out of stock

Elizabeth Arden Arden Maq Adv Cer Lift Firm Found Cream 410N
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Elizabeth arden

Elizabeth Arden Arden Maq Adv Cer Lift Firm Found Cream 410N

€70,71 €58,93 Save 17%

€70,71 €58,93 Save 17%

In stock

Cream foundation Elizabeth Arden Ceramide Lift & Firm 440W
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Elizabeth arden

Cream foundation Elizabeth Arden Ceramide Lift & Firm 440W

€70,71 €58,93 Save 17%

€70,71 €58,93 Save 17%

Out of stock

Elizabeth Arden Flawless Finish Sponge On cream Makeup Perfect Beige
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Elizabeth arden

Elizabeth Arden Flawless Finish Sponge On cream Makeup Perfect Beige

€66,50 €55,41 Save 17%

€66,50 €55,41 Save 17%

Out of stock

Elizabeth Arden Flawless Finish Sponge On cream Makeup 40 Beige
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Elizabeth arden

Elizabeth Arden Flawless Finish Sponge On cream Makeup 40 Beige

€47,58 €39,65 Save 17%

€47,58 €39,65 Save 17%

Out of stock

Elizabeth Arden Arden Maq Adv Cer Lift Firm Found Cream 320N
Sale
Elizabeth arden

Elizabeth Arden Arden Maq Adv Cer Lift Firm Found Cream 320N

€70,71 €58,93 Save 17%

€70,71 €58,93 Save 17%

In stock

Elizabeth Arden Arden Maq Adv Cer Lift Firm Found Cream 340W
Sale
Elizabeth arden

Elizabeth Arden Arden Maq Adv Cer Lift Firm Found Cream 340W

€70,71 €58,93 Save 17%

€70,71 €58,93 Save 17%

In stock

Foundation brush Ecotools Luxe Flawless 1 unit
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Ecotools

Foundation brush Ecotools Luxe Flawless 1 unit

€20,12 €16,77 Save 17%

€20,12 €16,77 Save 17%

In stock

Classic foundation brush Ecotools
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Ecotools

Classic foundation brush Ecotools

€13,34 €11,12 Save 17%

€13,34 €11,12 Save 17%

Out of stock

Deborah Milano Dh Compact Makeup 24hours N4
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Deborah

Deborah Milano Dh Compact Makeup 24hours N4

€29,12 €24,27 Save 17%

€29,12 €24,27 Save 17%

In stock

Deborah Milano Dh Makeup 24hour Perfect Nude 01
Sale
Deborah

Deborah Milano Dh Makeup 24hour Perfect Nude 01

€30,66 €25,55 Save 17%

€30,66 €25,55 Save 17%

In stock

Foundation brush Couleur Caramel 04
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Couleur caramel

Foundation brush Couleur Caramel 04

€60,06 €50,05 Save 17%

€60,06 €50,05 Save 17%

In stock

Collistar Unique Foundation 4r-Nude Rosé
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Collistar

Collistar Unique Foundation 4r-Nude Rosé

€55,79 €46,49 Save 17%

€55,79 €46,49 Save 17%

Out of stock

Clarins Everlasting Youth Fluid Foundation Spf15 109 Grain 30ml
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Clarins

Clarins Everlasting Youth Fluid Foundation Spf15 109 Grain 30ml

€83,35 €69,46 Save 17%

€83,35 €69,46 Save 17%

Out of stock

Clarins Skin Illusion Total Coverage 118.5N 30ml
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Clarins

Clarins Skin Illusion Total Coverage 118.5N 30ml

€31,57 €26,31 Save 17%

€31,57 €26,31 Save 17%

In stock

Clarins Skin Illusion Total Coverage 110.5W 30ml
Sale
Clarins

Clarins Skin Illusion Total Coverage 110.5W 30ml

€72,56 €60,47 Save 17%

€72,56 €60,47 Save 17%

In stock

Clarins Skin Illusion Total Coverage 106N 30ml
Sale
Clarins

Clarins Skin Illusion Total Coverage 106N 30ml

€72,45 €60,38 Save 17%

€72,45 €60,38 Save 17%

In stock

Clarins Skin Illusion Total Coverage 101W 30ml
Sale
Clarins

Clarins Skin Illusion Total Coverage 101W 30ml

€66,27 €55,22 Save 17%

€66,27 €55,22 Save 17%

In stock

Clarins Everlasting Youth Fluid Foundation Spf15 108.3 Organza 30ml
Sold out
Clarins

Clarins Everlasting Youth Fluid Foundation Spf15 108.3 Organza 30ml

€94,21 €78,51 Save 17%

€94,21 €78,51 Save 17%

Out of stock

Clarins Skin Illusion Velvet 108.3N 30ml
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Clarins

Clarins Skin Illusion Velvet 108.3N 30ml

€71,29 €59,41 Save 17%

€71,29 €59,41 Save 17%

In stock

Clarins Skin Illusion Velvet 111N 30ml
Sale
Clarins

Clarins Skin Illusion Velvet 111N 30ml

€71,29 €59,41 Save 17%

€71,29 €59,41 Save 17%

In stock

Clarins Skin Illusion Velvet 105N 30ml
Sale
Clarins

Clarins Skin Illusion Velvet 105N 30ml

€73,00 €60,84 Save 17%

€73,00 €60,84 Save 17%

In stock

Clarins Skin Illusion Natural Hydrating Foundation Spf15 108.3 Organza 30 ml
Sale
Clarins

Clarins Skin Illusion Natural Hydrating Foundation Spf15 108.3 Organza 30 ml

€74,77 €62,31 Save 17%

€74,77 €62,31 Save 17%

In stock