Joico Blonde Life Violet Shampoo 1000 ml is the ideal treatment for blonde, bleached or highlighted hair that wishes to maintain a bright and vibrant color. Its advanced formula based on purple pigments effectively neutralizes unwanted yellow tones, giving a fresh and natural glow. Enriched with nourishing ingredients, this shampoo protects the hair fiber, keeping hair soft, hydrated and strengthened with every wash. Perfect for daily use, it guarantees delicate cleansing without drying out the hair. Joico Blonde Life Violet Shampoo represents the perfect choice for those who want to preserve the brilliance of blonde hair over time, combining professional care and visible results from the first use.