The permanent coloring cream Genus 12.1 in 100 ml offers una intense and long-lasting coverage, ideal for those who want a professional result at home. Formulated with high-quality ingredients, it ensures una even coloring that respects the struttura of the hair, minimizing damage. The shade 12.1, a very light ash blonde, provides natural brightness without unwanted reflections, perfect for those seeking a refined and sophisticated effect. Easy to apply, it guarantees una excellent performance with una long-lasting hold and intense shine. Genus combines innovation and respect for the hair, representing the ideal choice for a professional, bright, and long-lasting color.