The permanent dye cream Genus 9.14 in 100 ml offers una intense and long-lasting coverage, ideal for those who want a bright and luminous color. Thanks to its advanced formula, it ensures an even application and a professional result while preserving the natural softness of the hair. The color 9.14, a elegante very light ash blonde with pearlescent highlights, provides brightness and a multidimensional effect that enhances every hair type. Easy to mix and use, this dye cream is perfect for those looking for a high-performance treatment that respects the hair fiber, reducing frizz and giving vitality and shine. A reliable product for impeccable results at home or in the salon.