The permanent color cream Genus 7.11 in 100 ml offers una intense and long-lasting color, perfect for those who want a professional result at home. Thanks to the formula enriched with high-quality ingredients, it guarantees una optimal coverage of white hair and una natural shine without unwanted shades. Ideal for ash blonde tones, it ensures a uniform and bright color while keeping the hair fiber soft and protected. The creamy texture makes application easy, spreading evenly for a flawless finish. Suitable for those looking for a gradual restyling or for those who want to refresh their look with a sophisticated and modern color. A reliable product for a una always well-groomed and vibrant mane.