⚡ Deals of the day · end in --:--:-- 🌍 DDP shipping to 200 countries · duties included ★ Trusted Shops buyer protection
Need help? Chat with us

Your basket

your cart is empty

Continue shopping

Protective Hair

The protective care of hair is not a luxury: it is a conscious choice for those who want to preserve the hair fiber from daily stresses — heat, environmental agents, frequent manipulation. With over 3,000 selected references, this collection gathers everything needed to shield, strengthen, and maintain the health of your hair, regardless of its structure or history.

How to choose the right products for protective hair care

The first criterion for selection is knowing your hair type: porous or compact, chemically treated or virgin, fine or coarse. For example, very porous hair requires occlusive products with a high content of film-forming agents; compact hair responds better to penetrating treatments. Also consider the frequency of use: a heat-protective serum used daily has different characteristics than a mask to be applied weekly. Always read the INCI to identify key ingredients and their position on the list.

A common mistake is overloading the routine: more products do not mean more protection. It is better to build an essential scheme — cleanser, targeted treatment, finishing — and gradually integrate. Also consider the format: oils, sprays, leave-in creams, and conditioners have different vectors and fit different moments in the routine. In the collection, you will find all these categories, designed for straight, wavy, curly, and coily hair, as well as complementary accessories and tools.

Frequently Asked Questions

What is the difference between a protective product and a nourishing one?

A protective product creates a barrier on the hair fiber to limit external damage (heat, friction, UV). A nourishing product works deeply to restore softness and compactness. Often modern formulas combine both functions, but it is useful to know which need is a priority for you.

Are protective products suitable for colored hair as well?

Yes, in fact, they are particularly indicated: colored hair has a more raised cuticle and loses hydration and pigment more easily. Look for formulas without harsh sulfates and with film-forming ingredients that help seal the cuticle after each wash.

How often should these products be used?

It depends on the product and the condition of the hair. Heat protectants should be applied every time heat is used. Intensive masks generally once or twice a week. Leave-ins can be used daily. Always follow the instructions on the label of each individual product.

2982 Results

2982 Results

Clear all
Wet brush Original BRUSH Hipster Sketch
Wet brush

Wet brush Original BRUSH Hipster Sketch

€16,81

€16,81

In stock

Wet brush Go Green Speed Dry Hair Brush Green
Sale
Wet brush

Wet brush Go Green Speed Dry Hair Brush Green

€22,43 €22,42

€22,43 €22,42

In stock

Wella Professionals Eimi Perfect Me light milk for perfect hair 100 ml
Wella

Wella Professionals Eimi Perfect Me light milk for perfect hair 100 ml

€17,66

€17,66

In stock

INVIGO Color Brilliance (Vibrant Color Mask) - 500 ml
Sale
Wella

INVIGO Color Brilliance (Vibrant Color Mask) - 500 ml

€38,43 €36,62 Save 5%

€38,43 €36,62 Save 5%

In stock

EIMI Shape Control - 300 ml
Wella

EIMI Shape Control - 300 ml

€16,77

€16,77

In stock

EIMI Fluid form - 100 ml
Wella

EIMI Fluid form - 100 ml

€13,94

€13,94

In stock

Wella INVIGO Color Service Crema Protettiva Pelle 75 ml — Crema protettiva
Wella

Wella INVIGO Color Service Protective Skin Cream for Hair Coloring 75ml

€17,46

€17,46

In stock

Wella Professionals Color Fresh Chocolate Touch Mask 150ml
Sold out
Wella

Wella Professionals Color Fresh Chocolate Touch Mask 150ml

€19,07 €15,89 Save 17%

€19,07 €15,89 Save 17%

Out of stock

Wella professional EIMI Pearl Styler - 100ml
Wella

Wella professional EIMI Pearl Styler - 100ml

€14,65

€14,65

In stock

Wella professional INVIGO Color Brilliance (Miracle BB Spray) 150 ml
Sale
Wella

Wella professional INVIGO Color Brilliance (Miracle BB Spray) 150 ml

€25,47 €23,78 Save 7%

€25,47 €23,78 Save 7%

In stock

Wella professional EIMI Shape Control - 500 ml
Wella

Wella professional EIMI Shape Control - 500 ml

€21,11

€21,11

In stock

Wella Eimi Mistify Light Quick Drying Hairspray Level 2 300ml
Wella

Wella Eimi Mistify Light Quick Drying Hairspray Level 2 300ml

€17,57

€17,57

In stock

Wella professional EIMI Flexible Finish - 250 ml
Sold out
Wella

Wella professional EIMI Flexible Finish - 250 ml

€15,70 €13,09 Save 17%

€15,70 €13,09 Save 17%

Out of stock

Wella professional EIMI Thermal Image - 150ml
Sold out
Wella

Wella professional EIMI Thermal Image - 150ml

€16,50 €13,75 Save 17%

€16,50 €13,75 Save 17%

Out of stock

Wella professional EIMI Dynamic Fix - 500 ml
Wella

Wella professional EIMI Dynamic Fix - 500 ml

€19,60

€19,60

In stock

Wella professional EIMI Sculpt Force - 250 ml
Sold out
Wella

Wella professional EIMI Sculpt Force - 250 ml

€18,93 €15,78 Save 17%

€18,93 €15,78 Save 17%

Out of stock

Wella INVIGO Color Brilliance Conditioner for Fine to Normal Hair (Vibrant Color Conditioner) - 200ml
Sold out
Wella

Wella INVIGO Color Brilliance Conditioner for Fine to Normal Hair (Vibrant Color Conditioner) - 200ml

€21,00

€21,00

Out of stock

Wella INVIGO Color Service Mask - Intensive hair treatment - 1000ml
Sold out
Wella

Wella INVIGO Color Service Mask - Intensive hair treatment - 1000ml

€57,85 €48,21 Save 17%

€57,85 €48,21 Save 17%

Out of stock

Wella INVIGO Color Brilliance Balsamo 1000 ml — Balsamo capelli
Sale
Wella

Wella INVIGO Color Brilliance Conditioner for Fine to Normal Hair (Vibrant Color Conditioner) - 1000ml

€46,14 €44,11 Save 4%

€46,14 €44,11 Save 4%

In stock

Wella EIMI Super Set - Hairspray with extra strong hold - 500ml
Wella

Wella EIMI Super Set - Hairspray with extra strong hold - 500ml

€20,26

€20,26

In stock

Wella Color Motion Color Protective Shampoo for colored hair - 250ml
Sale
Wella

Wella Color Motion Color Protective Shampoo for colored hair - 250ml

€17,73 €17,18 Save 3%

€17,73 €17,18 Save 3%

In stock

Wella SP Color Save Shampoo for colored hair - 250ml
Wella

Wella SP Color Save Shampoo for colored hair - 250ml

€12,35

€12,35

In stock

Wella EIMI Super Set - 300ml
Sale
Wella

Wella EIMI Super Set - 300ml

€16,84 €14,40 Save 14%

€16,84 €14,40 Save 14%

In stock

Wella EIMI Fixing Set of Absolute lacquers - 300ml
Sale
Wella

Wella EIMI Fixing Set of Absolute lacquers - 300ml

€18,35 €17,73 Save 3%

€18,35 €17,73 Save 3%

In stock

Wella Shampoo for blonde hair, from silver to white SP (Silver Blond Shampoo) 250 ml
Sale
Wella

Wella Shampoo for blonde hair, from silver to white SP (Silver Blond Shampoo) 250 ml

€11,80 €11,25 Save 5%

€11,80 €11,25 Save 5%

In stock

Wella SP Color Save Conditioner for colored hair - 200ml
Wella

Wella SP Color Save Conditioner for colored hair - 200ml

€15,29

€15,29

In stock

Wella SP Color Save Maschera capelli colorati 200 ml — Maschera capelli
Sold out
Wella

Wella SP Color Save Mask for colored hair - 200ml

€14,85 €12,37 Save 17%

€14,85 €12,37 Save 17%

Out of stock

Wella EIMI Mistify Me - Strong Hold Hairspray - 300ml
Sale
Wella

Wella EIMI Mistify Me - Strong Hold Hairspray - 300ml

€14,81 €14,58 Save 2%

€14,81 €14,58 Save 2%

In stock

Wella EIMI Mistify Me - Strong Hold Hairspray - 500ml
Wella

Wella EIMI Mistify Me - Strong Hold Hairspray - 500ml

€18,49

€18,49

In stock

Wella EIMI Just Brilliant - 75 ml
Sold out
Wella

Wella EIMI Just Brilliant - 75 ml

€17,00

€17,00

Out of stock

Wella SP Clear Scalp - Anti-Dandruff Shampoo - 250 ml
Wella

Wella SP Clear Scalp - Anti-Dandruff Shampoo - 250 ml

€11,64

€11,64

In stock

Wella SP Color Save Mask for colored hair - 400ml
Sale
Wella

Wella SP Color Save Mask for colored hair - 400ml

€26,11 €26,10

€26,11 €26,10

In stock

Wella SP Color Save Conditioner for colored hair - 1000ml
Sale
Wella

Wella SP Color Save Conditioner for colored hair - 1000ml

€29,21 €27,90 Save 4%

€29,21 €27,90 Save 4%

In stock

Wella Invigo Color Brilliance Shampoo - shampoo for thick colored hair 1000ml
Sale
Wella

Wella Invigo Color Brilliance Shampoo - shampoo for thick colored hair 1000ml

€32,66 €30,54 Save 6%

€32,66 €30,54 Save 6%

In stock

Wella Professionals Blonde Conditioner Refill Cool Color Refreshing 200 ml
Wella

Wella Professionals Blonde Conditioner Refill Cool Color Refreshing 200 ml

€14,70

€14,70

In stock

Wella Invigo Color Service Conditioner 185ml
Sold out
Wella

Wella Invigo Color Service Conditioner 185ml

€60,53 €50,44 Save 17%

€60,53 €50,44 Save 17%

Out of stock

Wella Invigo Color Brilliance Shampoo Thick Hair 500ml
Wella

Wella Invigo Color Brilliance Shampoo Thick Hair 500ml

€18,29

€18,29

In stock

Wella Invigo Color Brilliance Conditioner Thick Hair 200 ml
Wella

Wella Invigo Color Brilliance Conditioner Thick Hair 200 ml

€17,36

€17,36

In stock

Valera Swiss Power4ever EXential RC D - Professional Hairdryer
Sale
Valera

Valera Swiss Power4ever EXential RC D - Professional Hairdryer

€242,93 €213,99 Save 12%

€242,93 €213,99 Save 12%

In stock

Tiziana terenzi Andromeda hairspray 50 ml
Sold out
Tiziana terenzi

Tiziana terenzi Andromeda hairspray 50 ml

€123,18 €102,65 Save 17%

€123,18 €102,65 Save 17%

Out of stock

Tiziana terenzi Gold Rose Oud Hairspray - 50 ml
Sold out
Tiziana terenzi

Tiziana terenzi Gold Rose Oud Hairspray - 50 ml

€100,85 €84,04 Save 17%

€100,85 €84,04 Save 17%

Out of stock

Tigi shampoo goddess of color 400 ml
Tigi

Tigi shampoo goddess of color 400 ml

€16,08

€16,08

In stock

Tigi shampoo goddess of color 600 ml
Sold out
Tigi

Tigi shampoo goddess of color 600 ml

€19,96 €16,64 Save 17%

€19,96 €16,64 Save 17%

Out of stock

TIGI Bed Head Dumb Blonde Shampoo 750ml
Sold out
Tigi

TIGI Bed Head Dumb Blonde Shampoo 750ml

€25,32 €21,10 Save 17%

€25,32 €21,10 Save 17%

Out of stock

TIGI Bed Head Man Clean Up Peppermint 200ml
Tigi

TIGI Bed Head Man Clean Up Peppermint 200ml

€25,69

€25,69

In stock

TIGI Bed Head For Men Power Play Firm Finish Gel 200 ml
Sold out
Tigi

TIGI Bed Head For Men Power Play Firm Finish Gel 200 ml

€15,01 €12,51 Save 17%

€15,01 €12,51 Save 17%

Out of stock

System Professional Luxeblond Shampoo 100ml — Shampoo
Sold out
System Professional

System professional Luxeblond Shampoo - 100 ml

€20,92 €17,43 Save 17%

€20,92 €17,43 Save 17%

Out of stock

System Professional Color Save Balsamo Bifasico 185ml — Balsamo leave-in
Sale
System Professional

System professional Color Save Biphasic Conditioner (dyed hair) leave-in - 185 ml

€35,05 €22,77 Save 35%

€35,05 €22,77 Save 35%

In stock