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Protective Hair

The protective care of hair is not a luxury: it is a conscious choice for those who want to preserve the hair fiber from daily stresses — heat, environmental agents, frequent manipulation. With over 3,000 selected references, this collection gathers everything needed to shield, strengthen, and maintain the health of your hair, regardless of its structure or history.

How to choose the right products for protective hair care

The first criterion for selection is knowing your hair type: porous or compact, chemically treated or virgin, fine or coarse. For example, very porous hair requires occlusive products with a high content of film-forming agents; compact hair responds better to penetrating treatments. Also consider the frequency of use: a heat-protective serum used daily has different characteristics than a mask to be applied weekly. Always read the INCI to identify key ingredients and their position on the list.

A common mistake is overloading the routine: more products do not mean more protection. It is better to build an essential scheme — cleanser, targeted treatment, finishing — and gradually integrate. Also consider the format: oils, sprays, leave-in creams, and conditioners have different vectors and fit different moments in the routine. In the collection, you will find all these categories, designed for straight, wavy, curly, and coily hair, as well as complementary accessories and tools.

Frequently Asked Questions

What is the difference between a protective product and a nourishing one?

A protective product creates a barrier on the hair fiber to limit external damage (heat, friction, UV). A nourishing product works deeply to restore softness and compactness. Often modern formulas combine both functions, but it is useful to know which need is a priority for you.

Are protective products suitable for colored hair as well?

Yes, in fact, they are particularly indicated: colored hair has a more raised cuticle and loses hydration and pigment more easily. Look for formulas without harsh sulfates and with film-forming ingredients that help seal the cuticle after each wash.

How often should these products be used?

It depends on the product and the condition of the hair. Heat protectants should be applied every time heat is used. Intensive masks generally once or twice a week. Leave-ins can be used daily. Always follow the instructions on the label of each individual product.

2982 Results

2982 Results

Dapper dan Heavy Hold - Hair Pomade - 100 ml
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Dapper Dan

Dapper dan Heavy Hold - Hair Pomade - 100 ml

Regular price €13,71 €13,68

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Regular price €13,71 €13,68

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Bellissima My Pro Beach Waves Multi GT20 300
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Bellissima

Bellissima My Pro Beach Waves Multi GT20 300

Regular price €90,97 €90,41 Save 1%

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Regular price €90,97 €90,41 Save 1%

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American crew Fixing Sculpting Cream Medium to Shine 85g
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American crew

American crew Fixing Sculpting Cream Medium to Shine 85g

Regular price €18,68 €18,10 Save 3%

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Regular price €18,68 €18,10 Save 3%

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€35,74

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In stock

Ziaja Anti-dandruff shampoo 300 ml
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Ziaja

Ziaja Anti-dandruff shampoo 300 ml

Regular price €9,59 €7,70 Save 20%

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Regular price €9,59 €7,70 Save 20%

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Ziaja Lavender Shampoo for Oily Hair 500ml
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Ziaja

Ziaja Lavender Shampoo for Oily Hair 500ml

Regular price €7,02 €5,40 Save 23%

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Regular price €7,02 €5,40 Save 23%

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Ziaja Anti-Dandruff Shampoo (Nettle) - 500 ml
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Ziaja

Ziaja Anti-Dandruff Shampoo (Nettle) - 500 ml

Regular price €7,02 €5,40 Save 23%

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Regular price €7,02 €5,40 Save 23%

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Ziaja Soothing Shampoo - 300ml
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Ziaja

Ziaja Soothing Shampoo - 300ml

Regular price €9,59 €7,70 Save 20%

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Regular price €9,59 €7,70 Save 20%

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Wilkinson sword Sensitive shaving mousse 200ml
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Wilkinson sword

Wilkinson sword Sensitive shaving mousse 200ml

Regular price €5,87 €4,81 Save 18%

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Regular price €5,87 €4,81 Save 18%

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Wella professionals Pre-color treatment Color Service (Pre-Color) 185 ml
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Wella

Wella professionals Pre-color treatment Color Service (Pre-Color) 185 ml

Regular price €60,53 €50,44 Save 17%

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Regular price €60,53 €50,44 Save 17%

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Out of stock

€11,64

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Wella professionals Shampoo for blonde hair, from silver to white SP (Silver Blond) 250 ml
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Wella

Wella professionals Shampoo for blonde hair, from silver to white SP (Silver Blond) 250 ml

Regular price €11,80 €11,25 Save 5%

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Regular price €11,80 €11,25 Save 5%

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Wella professionals Professional (Color Save Mask) System Professional 400 ml
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Wella

Wella professionals Professional (Color Save Mask) System Professional 400 ml

Regular price €39,19 €32,66 Save 17%

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Regular price €39,19 €32,66 Save 17%

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€19,94

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Wella professionals INVIGO Color Brilliance (Vibrant Color mask) - Volume: 500 ml
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Wella

Wella professionals INVIGO Color Brilliance (Vibrant Color mask) - Volume: 500 ml

Regular price €45,98 €38,32 Save 17%

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Regular price €45,98 €38,32 Save 17%

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Out of stock

Wella professionals Hair Pomade Shine EIMI Just Brilliant 75 ml
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Wella

Wella professionals Hair Pomade Shine EIMI Just Brilliant 75 ml

Regular price €17,00 €11,91 Save 30%

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Regular price €17,00 €11,91 Save 30%

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Wella

Wella professionals INVIGO Color Service 75 ml

€17,46

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€17,46

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INVIGO Color Brilliance Shampoo for Fine and Normal Hair (Color Protection Shampoo) - 100ml
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Wella

INVIGO Color Brilliance Shampoo for Fine and Normal Hair (Color Protection Shampoo) - 100ml

Regular price €9,34 €7,47 Save 20%

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Regular price €9,34 €7,47 Save 20%

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Wella

Balm Wella Color Motion 200ml

€21,09

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€21,09

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€20,26

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Wella Professionals SP Color Save Conditioner for colored hair 1000 ml
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Wella

Wella Professionals SP Color Save Conditioner for colored hair 1000 ml

Regular price €28,11 €27,90 Save 1%

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Regular price €28,11 €27,90 Save 1%

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Wella professional INVIGO Color Brilliance (Vibrant Color mask) 150 ml
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Wella

Wella professional INVIGO Color Brilliance (Vibrant Color mask) 150 ml

Regular price €13,41 €11,18 Save 17%

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Regular price €13,41 €11,18 Save 17%

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Out of stock

Wella SP Color Save Conditioner for colored hair - 185ml
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Wella

Wella SP Color Save Conditioner for colored hair - 185ml

Regular price €19,38 €16,15 Save 17%

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Regular price €19,38 €16,15 Save 17%

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Out of stock

Wella

Wella EIMI Shape Control - 300 ml

€16,77

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€16,77

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€17,57

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Wella Color Motion Color Protective Shampoo for colored hair - 100ml
Sold out
Wella

Wella Color Motion Color Protective Shampoo for colored hair - 100ml

Regular price €14,82 €12,35 Save 17%

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Regular price €14,82 €12,35 Save 17%

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Out of stock

Wella Invigo Color Shampoo for colored hair, 300 ml
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Wella

Wella Invigo Color Shampoo for colored hair, 300 ml

Regular price €15,50 €14,33 Save 8%

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Regular price €15,50 €14,33 Save 8%

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Wella

Wella Invigo Scalp Balancing Shampoo 300 ml

€15,85

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€15,85

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€14,70

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Wella INVIGO Brilliance Conditioner dense 1000ml
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Wella

Wella INVIGO Brilliance Conditioner dense 1000ml

Regular price €46,14 €44,11 Save 4%

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Regular price €46,14 €44,11 Save 4%

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Wella

Wella EIMI Grip Cream 75ml

€11,91

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€11,91

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Wella EIMI Shape Memory Gel 150ml
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Wella

Wella EIMI Shape Memory Gel 150ml

Regular price €16,22 €16,21

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Regular price €16,22 €16,21

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Wella INVIGO Cool Tone Conditioner Refill 200ml
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Wella

Wella INVIGO Cool Tone Conditioner Refill 200ml

Regular price €15,53 €14,70 Save 5%

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Regular price €15,53 €14,70 Save 5%

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Wella Sp Color Save (Shampoo) - Volume: 1000 Ml
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Wella

Wella Sp Color Save (Shampoo) - Volume: 1000 Ml

Regular price €29,90 €29,65 Save 1%

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Regular price €29,90 €29,65 Save 1%

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Wella EIMI Mistify Strong 500 ml
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Wella

Wella EIMI Mistify Strong 500 ml

Regular price €17,37 €17,36

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Regular price €17,37 €17,36

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Wella INVIGO Brilliance thick shampoo 1000ml
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Wella

Wella INVIGO Brilliance thick shampoo 1000ml

Regular price €32,61 €32,52

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Regular price €32,61 €32,52

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In stock

Wella INVIGO Color Service 1000ml
Sold out
Wella

Wella INVIGO Color Service 1000ml

Regular price €57,85 €48,21 Save 17%

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Regular price €57,85 €48,21 Save 17%

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Out of stock

SP Color Save (Mask) - Volume: 200 ml
Sold out
Wella

SP Color Save (Mask) - Volume: 200 ml

Regular price €14,85 €12,37 Save 17%

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Regular price €14,85 €12,37 Save 17%

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Out of stock

€10,88

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In stock

Wella

Wella EIMI Dynamic Fix hair spray 500ml

€15,94

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€15,94

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In stock

Valera ePower 2020 eQ RC D Hair Dryer Black
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Valera

Valera ePower 2020 eQ RC D Hair Dryer Black

Regular price €277,42 €231,18 Save 17%

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Regular price €277,42 €231,18 Save 17%

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Out of stock

Valera Swiss Silent Jet 7500 Ionico — Asciugacapelli
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Valera

Valera Swiss Silent Jet 7500 Ionic Light

Regular price €331,74 €276,45 Save 17%

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Regular price €331,74 €276,45 Save 17%

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Out of stock

Valera Action 1800 - Hairdryer
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Valera

Valera Action 1800 - Hairdryer

Regular price €62,82 €52,35 Save 17%

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Regular price €62,82 €52,35 Save 17%

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Out of stock

Valera Swiss Excellence Smart Black
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Valera

Valera Swiss Excellence Smart Black

Regular price €240,71 €200,59 Save 17%

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Regular price €240,71 €200,59 Save 17%

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Out of stock

Valera ThermoCap 101 - Protective silicone cover for iron
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Valera

Valera ThermoCap 101 - Protective silicone cover for iron

Regular price €2,59 €2,16 Save 17%

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Regular price €2,59 €2,16 Save 17%

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Out of stock

Valera Swiss Steel-Master “Digital” Black Chrome
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Valera

Valera Swiss Steel-Master “Digital” Black Chrome

Regular price €282,00 €280,32 Save 1%

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Regular price €282,00 €280,32 Save 1%

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Valera Swiss Excellence Professional Hair Dryer
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Valera

Valera Swiss Excellence Professional Hair Dryer

Regular price €19,64 €17,32 Save 12%

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Regular price €19,64 €17,32 Save 12%

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Valera Swiss Excellence Smart White
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Valera

Valera Swiss Excellence Smart White

Regular price €178,17 €148,47 Save 17%

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Regular price €178,17 €148,47 Save 17%

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Out of stock