The Blonde Life Violet Shampoo by Joico, 300 ml, is specially formulated for blonde hair, ensuring una gentle cleansing and effective neutralization of unwanted yellow tones thanks to violet pigments. Enriched with nourishing ingredients, it keeps the hair bright, soft, and protected from fading. Ideal for enhancing and maintaining the natural brilliance of blonde, it offers a professional treatment that improves hair health, giving a fresh and vibrant look with every wash.