But to keep hair healthy, shiny, and vibrant, it is important to take proper care of it. Starting with regular hair washing. The shampoo Joico Color Balance Purple Shampoo helps to effectively remove all dirt, grease, and styling residue from the hair and scalp. It gives una a feeling of freshness and cleanliness and ideally prepares the hair and scalp to receive further care and support the effects of the active ingredients contained.