Hair Color Dyes Others
From regrowth to the boldest shades, color is one of the most powerful tools of expression in hair care. Whether it’s permanent dyes, semi-permanent colors, glossing, or bleaching products, each formula meets specific needs: covering gray hair, changing looks, refreshing tones, or simply maintaining existing color. With over 1,100 references, this selection covers every stage of the process, from preparatory treatments to post-color finishing.
How to choose the right dye or color product for your hair
The first criterion for selection is the desired duration of the result. Permanent dyes penetrate deeply into the hair structure and ensure long-lasting coverage, ideal for those who want to manage regrowth or make a bold change. Semi-permanent and toning products, on the other hand, deposit color on the surface without intense oxidation: they are gentler on the hair fiber and allow for experimentation without long-term commitments. Glossing and coloring treatments are the natural choice for those seeking brightness and tone uniformity without a sharp variation.
A common mistake is underestimating the starting tone: applying a light dye on very dark hair without prior bleaching will not yield the expected result. Similarly, choosing an oxidant with the wrong gradation can compromise color performance or retention. Always assess the health of the hair, the degree of porosity, and the presence of previous chemical treatments before proceeding. Carefully read the instructions for each product and, in case of doubts, consult a professional.
Frequently Asked Questions
What is the difference between permanent and semi-permanent dye?
Permanent dye uses an oxidizing agent to open the cuticle and deposit pigment inside the cortex: the result lasts until regrowth. Semi-permanent dye deposits on the surface, gradually fading with washes and does not require mixing with an oxidant.
Can I use a color dye directly on bleached hair?
Yes, bleached or very light hair accepts color more intensely and quickly. This makes them more reactive, but also more unpredictable: it is advisable to do a strand test first and strictly adhere to the indicated processing times.
How often should I touch up the color?
It depends on the technique and the desired effect. For permanent dyes with full coverage, touch-ups are generally done every four to six weeks. For techniques like balayage or highlights, the frequency is lower. The ideal interval varies from person to person based on growth rate and contrast with regrowth.
Genus Direct Color Saturation For White Hair 150Ml
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Genus Direct Color Hair Dye Orange 150Ml
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Genus Direct Dye Saturation Hair Color Purple 150Ml
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Permanent Coloring Cream Genus 100 ml Purple
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Permanent Coloring Cream Genus 100 Ml Blue
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Permanent Coloring Cream Genus 100 Ml Verde
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Permanent Coloring Cream Genus 100 Ml Silver
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Permanent Coloring Cream Genus 100 Ml Neutral
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Permanent Coloring Cream Genus 100 ml 11.32
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Permanent Coloring Cream Genus 100 Ml 11.0
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Permanent Coloring Cream Genus 100 Ml 12.0
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Blue Compact Bleaching Powder Genus 8X50Gr
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Compact Bleaching Powder Genus White 8X50Gr
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Compact Bleaching Powder Genus White 500Gr
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Bleaching Powder Compact Genus Blue 500g
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Keratin Coloring Cream Kc 100 Ml 12.00
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Keratin Coloring Cream Kc 100 Ml 12.01
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Keratin Color Cream Kc 100 Ml 12.91
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Keratin Coloring Cream Kc 100 ml 12.33
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Kc Keratin Coloring Cream 100 ml Pearl
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Kc Keratin Coloring Cream 100 ml Purple
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Kc Keratin Color Cream 100 Ml Booster
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Kc Keratin Color Cream 100 ml Pink
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Kc Keratin Coloring Cream 100 Ml Blue
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Kc Keratin Coloring Cream 100 Ml Verde
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Kc Keratin Color Cream 100 Ml Yellow
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Kc Keratin Color Cream 100 ml Fuchsia
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Kc Keratin Color Cream 100 Ml Red
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Kc Keratin Color Cream 100 Ml 901
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Kc Keratin Coloring Cream 100 Ml 903
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Keratin Color Cream Kc 100 Ml 1B
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Faipa Sicura Professional 120 ml 12.33
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Faipa Sicura Professional 120 Ml Red
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Faipa Sicura Professional 120 ml Yellow
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Faipa Sicura Professional 120 Ml Silver
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Faipa Sicura Professional 120 ml 901
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Dikson Color 120 Ml 12.11 Cold Series Ash
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Dikson Bloom Coloring Cream With Keratin 462 Red Violet
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Dikson Bloom Coloring Cream With Keratin 603 Flambé Chocolate
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Dikson Bloom Coloring Cream With Keratin 666 Ruby Red
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Dikson Bloom Coloring Cream With Keratin 503 Chocolate
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