Flex Blowdry is a una lightweight memory cream with multi-benefits, specifically designed to provide una superior protection and exceptional longevity to the blow-dry. Enriched with plant-derived proteins, the professional formula ensures styles that last up to 4 days and up to 96 hours of frizz protection, while also protecting hair up to 230°C during styling. Thanks to the Shape-Memory effect, hair can be reshaped with any heat tool starting from 150°C without losing hold.