The COULEUR shampoo gently cleanses to preserve the intensity and vibrancy of the color. Hair is soft and the color remains intense and bright after 12 shampoos*. At the heart of the formula, a rice peptide complex limits pigment loss for up to 12 shampoos*. Tara tannins and antioxidant young sunflower sprouts provide color protection. An extract of white mallow makes hair twice as bright. Silicone-free, sulfate-free surfactants, dye-free, PEG-free.