COLOR REVIVING SHAMPOO INTENSE EFFECT THE COLOR REVIVING SHAMPOO PHARMA COMPLEX IS A DETERGENT FOR COLORED HAIR BASED ON KERATIN AND VITAMIN E, IT IS ABLE TO REVITALIZE AND PRESERVE THE COLOR TONE, INTENSIFY IT AND PREVENT IT FROM LOSING SHINE AND INTENSITY. IT CREATES AN ACTIVE PROTECTION SHIELD AGAINST COLOR FADING AND PROTECTS THE HAIR'S NATURAL KERATIN. IDEAL ALSO FOR DELICATE AND FRAGILE HAIR OR HAIR DAMAGED BY COLORING, PREVENTING FRIZZ AND BREAKAGE, GIVING IT UNA SOFTNESS AND SILK EFFECT. THE NEW FORMULA PROTECTS HAIR FROM UV RAYS AND ALLOWS YOU TO ACHIEVE A LONG-LASTING BRIGHT AND VIBRANT HAIR COLOR. HOW TO USE: APPLY THE RIGHT AMOUNT TO WET HAIR, GENTLY MASSAGING AND RINSING CAREFULLY. REPEAT IF NECESSARY.