The permanent coloring cream Genus 12.2 in 100 ml is the ideal solution for those who desire an intense and long-lasting color. Formulated with high-quality ingredients, it ensures una optimal coverage of white hair, giving natural and luminous reflections. Its creamy texture facilitates application, ensuring a homogeneous and professional result right at home. Enriched with nourishing agents, it protects the hair fiber during coloring, keeping hair soft and shiny in the tempo. Perfect for those looking for a lasting change in appearance without compromising the health of the hair. Shade 12.2 offers a vibrant ash blonde, ideal for enhancing any skin tone with elegance and style.