CR EA TI VI TY DIRECT COLORATION Direct coloration with a high concentration of pigments. Seven base colors to be used pure or mixed together to create original and brilliant effects. HOW TO USE Creativity Color does not cover white hair. It is applied pure without the use of hydrogen peroxide. Contact of Creativity with oxidation color or bleach alters the final result. 1. INTENSE EFFECT The pure color that leaves its mark and lasts over tempo. Apply Creativity color directly to bleached hair and leave on for 15-20 minutes. Rinse thoroughly. Acidify with Keeping Pro.Mask for 5-10 minutes and rinse. 2. PASTEL EFFECT Create the shade you want by mixing the nuances with the Neutral Corrector. Apply Creativity color directly to bleached hair and leave on for 5-20 minutes. Rinse thoroughly. Acidify with Keeping Pro.Mask for 5-10 minutes and rinse. Professional Product.