CR EA TI VI TY DIRECT COLORING Direct coloring with a high concentration of pigments. Seven base colors to use pure or mix together to create original and brilliant effects. HOW TO USE Creativity Color does not cover white hair. Apply pure without using hydrogen peroxide. Contact of Creativity with oxidation color or bleaching alters the final result. 1. INTENSE EFFECT The pure color that makes a mark and lasts over tempo. Apply Creativity color directly to bleached hair and leave on for 15-20 minutes. Rinse thoroughly. Acidify with Keeping Pro.Mask for 5-10 minutes and rinse. 2. PASTEL EFFECT Achieve the shade you want by mixing the nuances with the Neutral Corrector. Apply Creativity color directly to bleached hair and leave on for 5-20 minutes. Rinse thoroughly. Acidify with Keeping Pro.Mask for 5-10 minutes and rinse. Professional Product.