CR EA TI VI TY DIRECT COLORATION Direct coloration with high concentration of pigments. Seven base colors to be used pure or mixed together to create original and brilliant effects. DIRECTIONS FOR USE Creativity Color does not cover white hair. Apply pure without using hydrogen peroxide. Contact of Creativity with oxidative color or bleaching alters the final result. 1. INTENSE EFFECT The pure color that leaves a mark and lasts over time tempo. Apply Creativity color directly to bleached hair and leave on for 15-20 minutes. Rinse thoroughly. Acidify with Keeping Pro.Mask for 5-10 minutes and rinse. 2. PASTEL EFFECT Achieve the shade you desire by mixing the nuances with the Neutral Corrector. Apply Creativity color directly to bleached hair and leave on for 5-20 minutes. Rinse thoroughly. Acidify with Keeping Pro.Mask for 5-10 minutes and rinse. Professional Product.