The Color Excel Demi-Permanent Hair Dye by Revlon, shade 77.60 Intense Light Red, offers una intense and long-lasting shine with a natural effect. The demi-permanent formula ensures una gentle coloring, ideal for those who want to refresh their color without a long-term commitment. Easy to apply, it protects the hair fiber and provides una soft and silky texture. With 70 ml, it is perfect for a professional result at home, enhancing every shade with vibrant and even brightness.