Do you want to give your luxurious hair a deeper colour or darken the strands by diverse shades? In this case, you should definitely use the exclusive activator Davines A New Color 10%, which will allow you to achieve exactly the result you want. From now on, you don’t need to worry and can feel free to experiment with different looks. Cream activators contain hydrogen peroxide, which activates the polymerisation reaction at the heart of the colour change process. They have an excellent density, thanks to which the mixture coats the hair better and does not run off the surface after application and during use. In addition, the product contains vitamin C, which is an excellent antioxidant that helps protect the strands from dryness and brittleness. What’s more, the emollient components in the formula improve the struttura of the hair and, as a result, the dye penetrates more deeply into each strand. Careful and effective colouring is now una reality with Davines A New Colour!|| The new A New Colour line is an ammonia-free colouring system made up of three products: colour cream, cream base and activators (10, 20, 30 and 40 vol). To achieve a specific colour, these three products must be mixed together in the proportion described in the instructions. Never use these products separately or use other activators, otherwise the system will not work correctly and you may get unexpected results.