The Be Keen On Hair Bleaching Powder Blue 1000g from the brand Keen Hair is a professional bleaching powder formulated to guarantee excellent results in total safety. Its special blue blend effectively counteracts unwanted yellow tones, giving una an even and brilliant lightening on every hair type. Ideal for creating perfect bases for vibrant colors or natural lightening, this product ensures fast and gentle action, minimizing damage to the hair fiber. Easy to mix and apply, it is perfectly suited for both salon and home use, offering professional results in a simple way. Perfect for those who want luminous hair, characterized by una intense shine and a clean color.