Rouge Pur Couture is the satin and ultra-pigmented lipstick by YSL Beauty. Intense colors and couture in una extremely lightweight texture, which adheres perfectly to the lips and promises una full and even application from the first swipe. Provides up to 16H* of maximum comfort and is so thin that you will forget you have it on your lips, without the need for touch-ups. Rouge Pur Couture ensures lips that are always more hydrated and smooth. Its formula containing 80% treatment has been enriched with ceramides and two ingredients from YSL Beauty’s Ourika Community Gardens in Morocco**: tuberose and prickly pear extracts. The couture shades are divided into 4 color families designed to suit every skin tone and undertone: Red, Nude, Orange, Pink. *consumer test on 100 women **YSL Beauty’s Ourika Community Gardens respond to YSL Beauty’s goal of making the brand increasingly responsible: they are home to more than 200 botanicals grown ethically and sustainably.