Wella Professionals Koleston Perfect Me+ a permanent hair dye with an innovative formulation, designed to guarantee perfect and long-lasting results. The shade 10/31 brilliant light blonde golden ash gives luminous and natural reflections, enhancing every type of complexion with a sophisticated and modern effect. Thanks to Me+ technology, it reduces the risk of allergic reactions compared to traditional dyes, ensuring greater safety during application. The high coverage formula guarantees uniform, intensely shiny and long-lasting color, maintaining the softness and health of the hair. Ideal for those who want to renew their look with a vibrant, bright and professional color, directly at home or in the salon. 60 ml pack.