Wella Professional Koleston Perfect ME⢠Rich Naturals - Permanent hair color 10/97 offers an intensely shiny and natural colour, ideal for those who want a long-lasting professional result. Thanks to the advanced ME⢠Technology formula, it guarantees deep and uniform penetration of the pigment, giving rich and luminous reflections without compromising the health of the hair. This specific tone 10/97 gives a very light blonde nuance with natural shades, perfect for a sophisticated and contemporary look. The coloring enriched with nourishing ingredients that protect the hair fiber during application, keeping the hair strong, soft and vital. Ideal for both professional and home use, this product ensures impeccable results and optimal coverage of gray hair.