Wella Professionals Koleston Perfect 7/01 Medium Blonde Natural Ash is a 60 ml permanent dye that guarantees a natural, luminous, and long-lasting color. Thanks to the innovative formula, it offers una optimal coverage of gray hair and a uniform result from root to tip. Enriched with pure pigments, it ensures una intense shine and una true color rendering. Ideal for those who want a sophisticated and harmonious look, enhancing every hair type with professional care.