The Blonde Life Violet Shampoo by Joico, 300 ml format, is the ideal solution for blonde hair that wants to maintain bright and cool tones. Thanks to its formula enriched with violet pigments, it effectively neutralizes unwanted yellowish tones, giving brilliant and intense reflections. Enriched with nourishing extracts, it helps to protect and strengthen the hair fiber, leaving hair soft, silky, and shiny. Perfect for those looking for a professional treatment to enhance blonde at home.