VOCE VIVA INTENSE is the new floral feminine fragrance by Valentino. An edition defined as High Italian perfumery revisited in a modern key. The juice strengthens the codes of Valentino by creating a una fragrance with Color, Couture, and Cool. The color is given by the top notes, with citrus ingredients that provide an effervescent and sparkling effect. By combining bergamot, an ingredient very present in Italian perfumery, and mandarin which gives this colorful and juicy touch. It reinforces the Couture essence, as the heart notes make up the haute couture heart of Voce Viva Intense, playing with high-quality ingredients typical of high perfumery, such as orange blossom and jasmine absolute. Both are white flowers. Jasmine, a very sensual flower characteristic of Italian perfumery, dove in the Middle Ages, young women were forbidden to approach its flowers at night because it could incite them to unleash their passions. The Cool style is highlighted by the base, dove we find the unexpected twist of the fragrance that shakes us and aims to celebrate the individuality of every woman's voice. Crystal musk, an ingredient more typical of masculine or niche perfumery, provides a surprising and extremely captivating touch and becomes more sensual thanks to its combination with Bourbon vanilla, the highest quality vanilla, carefully selected to provide excellence in the finishes of our fragrance. Voce Viva Intense is reborn dressed in a burgundy tone, a color whose name derives from Burgundy, a French region, dove where vineyards abound and from there the brand identifies itself with the wine color. Furthermore, this color is associated with elegance and luxury, one of the predominant colors during the last season and frequent in the fashion world. The juice of this new perfume is pink, which shares notes with the juice of Voce Viva, but is built in a more balanced way, enhancing its femininity to reach a wider audience. '