Schwarzkopf Intensive Creme Color Permanent 11,11 Ultra Platinum Blonde offers una intense and long-lasting color with an ultra-shiny result. Enriched with nourishing formulas, it ensures una even coverage of gray hair, giving una cold and bright platinum shades. The creamy texture makes application easy, protecting the hair fiber and ensuring vibrant long-lasting color. Ideal for those who want a modern and sophisticated look, combining professional effectiveness and hair care in one product.