Reviews | Una “Signorina” by Salvatore Ferragamo. That is the name of the Italian maison’s new fragrance. A name that evokes all the beauty and elegance of una young, refined, fresh and full-of-life woman. Authentically Italian. The fragrance has been given accents somewhere between floral-oriental and fruity, sophisticated, fresh and bold. Sparkling and lively hints of currant and fresh pink pepper blend with the naturalness of green vegetal notes. Dew-kissed petals, fresh and elegante jasmine, pink peony and rose with its elegante femininity give life to a creative floral accord. The delicate sweetness of panna cotta, combined with musk and intriguing boisé notes of patchouli, evokes una lively and intoxicating elegance with an Italian flavour. The Signorina bottle expresses una refined grace, with its squared design reminiscent of a precious box. At the top, the bottle features una grosgrain reinterpretation of the Vara bow in two vibrant shades of pink. Una rose gold sphere completes the creation, giving it a touch of irony. Rose gold also dominates the outer packaging, decorated with bright frames. The Salvatore Ferragamo logo, embossed on the lid, seals the box. To launch Signorina onto the market, Salvatore Ferragamo chose una exceptional ambassador: top model Bianca Balti. Feminine, fresh and endowed with una strong personality, she is the perfect interpreter of the fragrance. Bianca is the star of the advertising campaign, which tells una love story between a boy and una girl, romantic and slightly mischievous. The campaign, created by the Onirim agency, bears the signature of director Sonia Sieff and photographer Mikael Jansson. The right fragrance for contemporary young women, creative and just a little bold as well.