Natural Moisturizing Factor (NMF) is a group of hydrating ingredients found in the skin that help keep it hydrated. NMF decreases due to exposure to external attackers. Formulated with NMF Complex, this fragrance-free gel cream is clinically proven to instantly deliver 6x more moisture* and hydrate dry skin for 72 hours. For soft, supple skin and a stronger moisture barrier | Advantages: | Instant hydration | 93% noticed their skin was instantly hydrated 73% noticed soft skin In 2 weeks | 80% noticed a reduction in the appearance of fine lines. 90% noticed their skin was ultra-hydrated. | 85% perceived their skin as healthy.