Purple toning shampoo. Eliminates unwanted yellow and copper reflections in blonde, gray, and bleached hair.| Enriched with neutralizing pigments that brighten color and plant extracts that revitalize, add shine, and soften hair. Regular use significantly improves and prolongs the beauty of blonde hair. Composed of 96.6% natural origin ingredients.| Contains natural origin ingredients.| Neutralizing pigments: counteract unwanted yellow and copper reflections.| Purple rice: offers powerful antioxidant effects on hair and soothes the scalp.| Proteins from baobab: rejuvenate hair and protect it from UV rays. Reduces frizz.| Natural origin cleansers: provide una gentle cleansing while preserving the natural protection of the scalp.| Dermatologically tested.|| Apply to damp hair, massaging and distributing the product well from roots to ends. Leave on for 2-5 minutes and rinse thoroughly.