The Milk Shake Smoothies Semi-Perm Ammonia-free Hair Dye 100ml in the shade 5,16 | 5AR Light Red Ash Blonde una is an innovative solution for those who want an intense and natural color without compromising hair care. Thanks to the ammonia-free formula, it gently colors while keeping the hair fiber healthy, soft, and shiny. The creamy texture applies easily, ensuring una even coverage and long-lasting but semi-permanent results, ideal for refreshing your look without long-term commitment. Enriched with nourishing ingredients typical of the brand Milk Shake, it promotes hydration and protection of the hair during the treatment. Perfect for those seeking a refined coppery ash blonde red elegante with a natural and shiny finish.