Milk Shake Smoothies Semi-Perm Ammonia-free Hair Dye 100ml 10.16 | 10AR is una ammonia-free semi-permanent dye ideal for achieving a refined platinum color with reddish-brown highlights. Thanks to its gentle formula, it respects the struttura of the hair, providing shine and extreme softness. Easy to apply, it ensures una even coverage and a natural, vibrant result. Perfect for those who want a temporary change without compromising the health of their hair, keeping it nourished and radiant.