The Colour Elixir lipstick by Max Factor instantly gives lips volume, intense color, and deep hydration. Composed of 60% emollient and antioxidant ingredients (including vitamin E), lips appear visibly softer and smoother after just 7 days of use. For an even more sensual and impactful effect, use it together with the lip pencil and lip gloss from the same line, available in coordinating shades.