L'Oreal Professionnel Inoa 7.13 is a permanent hair dye formulated without ammonia, designed to offer intense and long-lasting color while respecting the natural health of the hair fiber. This exclusive shade, a delicate blend of golden highlights for a luminous and natural effect, guarantees professional results even at home. Thanks to the ammonia-free technology, the treatment is particularly gentle on the scalp, reducing the risk of irritation and maintaining the integrity of the hair. The innovative Inoa formula utilizes Oleogel, an oil-based carrier that transports color pigments directly into the hair, enhancing penetration and color fixation. This system promotes uniform coloring with intense shine and an immediate strengthening effect, leaving hair soft, silky, and visibly healthy. Suitable for those seeking effective coverage of white hair without compromising the fiber's respect and comfort during application. L'Oreal Professionnel Inoa 7.13 is ideal for those looking for a professional solution that combines high performance and gentle treatments, ensuring a sophisticated, natural, and long-lasting tone. Available in a convenient 60 ml format, it is the perfect choice for refreshing your look with a rich and luminous color, without compromising on hair care.