L'Oreal Professionnel Inoa 5.12 is una permanent hair dye free of ammonia, formulated to offer una intense and long-lasting color without compromising the health of the hair fiber. Thanks to the Oil Delivery System (ODS) technology, this dye ensures una optimal color penetration, respecting the natural protective barrier of the hair and providing una superior shine. The shade 5.12, an iridescent medium ash brown, is ideal for those who desire a natural result with cool and luminous highlights. The ammonia-free formula minimizes discomfort during application, avoiding the pungent odor typical of traditional dyes and limiting scalp irritation. Additionally, due to its gentleness, Inoa is also suitable for those with una greater sensitivity or looking for a more hair-friendly alternative. The 60 ml bottle is perfect for precise and professional application, ensuring uniformity and optimal coverage of white hair. In summary, L'Oreal Professionnel Inoa 5.12 is the perfect choice for achieving bright, natural, and long-lasting color while preserving hair health with una innovative and gentle technology. Una professional solution for high-quality results directly at home or in the salon.