Helen Seward Air Lift Clay Bleaching Powder is a professional product of 450 g, ideal for those who want to achieve una effective and gentle bleaching. Thanks to clay technology, this powder ensures una controlled color lift, minimizing damage to the hair during the process. The innovative formula ensures lightness and ease of mixing, facilitating an even and precise application. It is perfect for creating natural and bright lightening effects while keeping the hair fiber soft and protected. Suitable for both salon and home use, Air Lift represents the optimal choice for professionals and enthusiasts seeking professional results with the utmost respect for hair health.