Genus Permanent Coloring Cream 100 ml 8.43 by Genus is a professional coloring cream formulated to offer una intense and long-lasting coverage. Thanks to its innovative composition, it guarantees una uniform and vibrant coloring with bright highlights, enhancing the natural shine of the hair. Easy to apply, it stands out for its creamy texture that ensures una optimal distribution, preventing discoloration and keeping the hair soft and nourished. Ideal for both natural and more elaborate shades, this dye is perfect for those who want a professional result at home or in the salon. Genus 8.43 enhances and renews the look with a rich and bright color, giving a healthy and well-groomed appearance.