Genus Permanent Coloring Cream 100 ml Red is a una professional coloring cream designed to ensure una uniform and long-lasting coverage. Thanks to its formula enriched with nourishing agents, it offers easy application and una intense color rendering, ideal for those who desire a bright and vibrant red. The creamy texture ensures una even distribution, avoiding gocce or waste, while the color retention remains in the tempo without fading. Suitable for all hair types, this cream protects the hair fiber during the treatment, leaving hair soft, shiny, and vital. A perfect product for those seeking a bold and professional color, guaranteed by the brand Genus, a synonym of quality and innovation in the coloring industry.